Sara Torti: Digital Media Planner & Buyer in San Diego, CA

• Create media plans based off client budgets and KPIs; exceeded all client goals for FY ‘18 • Set up, manage, and optimize digital and traditional campaigns for clients • Work with creative, account, and analytics departments to ensure goals are met • Client facing; report out to clients on future, current, and past campaigns • Research and create pitches for new business opportunities • Train new Media Planners and Coordinators; delegate and oversee Coordinator and Intern tasks • Clients include Boot Barn, Directed, Healthy Times, Laurel Road, MDVIP, Renovate America, and Swisse Wellness

• Review media plans to ensure clients are set up for success; traffic and manage campaigns • Improve data quality by collaborating with the Media and Analytics team to ensure campaigns are structured in a way to produce optimal data outputs • Clients include Emirates, McDonald’s, Titleist, TracFone, and Tria Beauty

• Client management • Focus on optimization strategy and planning for social, search, and display • Create media plans and recommendation decks based on input from the platform buying team • Clients include Planet Fitness, Party City, and Liberty Mutual

• Utilize research, media software, and agency resources to deliver value and accuracy on media campaigns to present final media plans to client • Negotiate, order and maintain broadcast television, cable, radio, Pandora, and Hulu schedules for several markets across the country • Clients include Dunkin' Donuts, Marshalls, T.J. Maxx, HomeGoods, Supercuts, Great Wolf Lodge, Partners HealthCare and Harvard Pilgrim Health Care