Creative Director | Graphic Designer | Curiosity Specialist

With 16 years of experience, I have built up a passion for storytelling and managing consistent brand systems across touch-points. My career has spanned every medium of creative execution across in-house and agency teams, from brand development, UX/UI for app/web/email design, print and digital creative marketing campaigns, POS retail displays, trade shows, B2B and B2C, product launches, photo and video shoot production and direction.

I’m also a natural leader, and I can “speak the language” of multiple creative disciplines to help improve cohesion across departments (like developers, motion designers, and project managers), and I enjoy air-traffic-controlling the creative process.

Designer and Creative Director

• Served 10 big tech clients and their international partners per creative briefs, and directed integrated marketing campaigns at a major global advertising agency, such as Google Ads, HubSpot, Shopify, Loja, BigCommerce
• Delivered +300 video and static assets for keystone Chromebook consumer product launch and press event
• Communicated directly with client UX and motion design, including reviewing and testing AI tools, to ensure product accuracy and authenticity in advertising
• Created landing pages, social posts, emails and technical guides for lead-gen and ecommerce marketer audiences in B2B digital campaigns and presentation events

Associate Creative Director

Senior Art Director

• Drove website redesign, worked with the UX researcher and reviewed user feedback and quantitative and qualitative data, guided web developers to ship MVPs 
• Improved user experience with product education and branding, strategically shifting flow of web traffic to hiigh priority pages and increasing conversions by 15%
• Designed packaging collection and product guides for 7 retail products, plus 3 translated variations for each product
• Supported thee growth of a user generated content library with accessible templates and photo direction for social content creators
• Orchestrated collaboration among a team of up to 8 creatives
• Managed photography, video shoots, and motion design production

Creative Director

Packaging design, email creative, digital marketing content

Senior Graphic Designer

Develop branding projects from concept sketches to production at a multi-service branding studio focused on restaurant and hospitality groups, and consumer goods clientele. 
• Launched +10 branding systems from concept sketches to production
• Presented identity systems, stationery and menu designs, websites, emails, environmental signage designs, and presentations directly to clients 
• Conducted site visits with clients and managed vendors during installations

Principal designer and director of corporate rebranding and marketing strategies for a growing start-up. I lead a team of 3-4 designers in designing for brand initiatives as well as all creative for field marketing used by a 2,000-large sales affiliate network. I've covered the company rebrand, planned and manned event marketing for the company, initiated new marketing concepts for delivering sales tools to our sales affiliates, worked on and overseen packaging design, and much more.

Marketing Art Director

Design graphics for a leading action sports brand in the surfing, wakeboarding, motocross, and bmx industries, provide direction for athlete photo shoots and product photography, conceptualize and present ideas for marketing/PR events and apparel collection campaigns, create advertising for print and web use, design POP displays for international retailers, lay out catalog designs and 
B2B salesperson workbooks, coordinate with merchandising and product design departments to discuss marketing concepts and strategy, design and produce powerpoint sales presentations, 
meet frequent and strict schedules and deadlines

Graphic Designer

Create graphics for men’s sportswear apparel collections using a variety of creative media and tools for selling in international clothing markets, set up designs in production stages for final approval and print, coordinate with merchandising team to determine seasonal styles, prepare color palettes, forecast for upcoming lines by researching seasonal trends, design for retail buyers such as Pac Sun, Buckle, Tilly’s, Zumiez, and many other 
smaller retailers nationwide

Apparel Graphics Designer

Work in a small team on digital printing, copying, wide format printing, and finishing services, manage supply inventory and print orders, customer service, maintain high sales for one of the district’s top locations

Copy and Print Specialist

Brochure and Informational Poster design for medical services. Designed and published information approaching Board of Directors voting period in the form of a 300 page document.

Graphic Design Intern

Find out detailed information about Sarah Alberg, Creative Director | Graphic Designer | Curiosity Specialist in California

Sarah Alberg: Creative Director | Graphic Designer | Curiosity Specialist in California

Sarah Alberg

San José State University

San Joaquin Delta College