Sarah Alberg: Creative Director | Graphic Designer | Curiosity Specialist in California

• Served 10 big tech clients and their international partners per creative briefs, and directed integrated marketing campaigns at a major global advertising agency, such as Google Ads, HubSpot, Shopify, Loja, BigCommerce • Delivered +300 video and static assets for keystone Chromebook consumer product launch and press event • Communicated directly with client UX and motion design, including reviewing and testing AI tools, to ensure product accuracy and authenticity in advertising • Created landing pages, social posts, emails and technical guides for lead-gen and ecommerce marketer audiences in B2B digital campaigns and presentation events

• Drove website redesign, worked with the UX researcher and reviewed user feedback and quantitative and qualitative data, guided web developers to ship MVPs • Improved user experience with product education and branding, strategically shifting flow of web traffic to hiigh priority pages and increasing conversions by 15% • Designed packaging collection and product guides for 7 retail products, plus 3 translated variations for each product • Supported thee growth of a user generated content library with accessible templates and photo direction for social content creators • Orchestrated collaboration among a team of up to 8 creatives • Managed photography, video shoots, and motion design production

Packaging design, email creative, digital marketing content

Develop branding projects from concept sketches to production at a multi-service branding studio focused on restaurant and hospitality groups, and consumer goods clientele. • Launched +10 branding systems from concept sketches to production • Presented identity systems, stationery and menu designs, websites, emails, environmental signage designs, and presentations directly to clients • Conducted site visits with clients and managed vendors during installations

Principal designer and director of corporate rebranding and marketing strategies for a growing start-up. I lead a team of 3-4 designers in designing for brand initiatives as well as all creative for field marketing used by a 2,000-large sales affiliate network. I've covered the company rebrand, planned and manned event marketing for the company, initiated new marketing concepts for delivering sales tools to our sales affiliates, worked on and overseen packaging design, and much more.

Work in a small team on digital printing, copying, wide format printing, and finishing services, manage supply inventory and print orders, customer service, maintain high sales for one of the district’s top locations

Brochure and Informational Poster design for medical services. Designed and published information approaching Board of Directors voting period in the form of a 300 page document.