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FREELANCE DIGITAL ART DIRECTOR

Creative & Design

Fitness & dance instructor for 20 years in NYC, currently at Crunch gyms Brooklyn. Currently freelancing for various clients producing digital campaigns, product design, books and magazines. Previously a freelance art director at Refinery29, where I produced online editorial stories and social media campaigns. Other clients include; The Foundry 360, Meredith, Mansueto Ventures, Men's Fitness, Field & Stream, Life Magazine, Worth, W Magazine, NY Magazine and The House of Velour. Awards include; SPD gold and silver medals, Communication Art award for excellence, American Illustration and photography and a gold medal from the Society of Illustrators NYC. I also volunteer for SPD's student committee by leading portfolio reviews and guest speak at various design schools. 

Designing and managing feature packages for online and social media. Created custom logos, channels and art for the R29 website and instagram account.

Directing and designing campaigns for various media and advertising clients across all platforms. As a team Foundry 360 was awarded Agency of the Year from CMA in 2021. Client facing and working daily alongside talented editors, designers, photo editors and account managers. Clients include; CeraVe, Bank of America, Morgan Stanley, CoverGirl, SwearBy, Walmart, Mars Pet Products.

SENIOR ART DIRECTOR

Direction across all platforms: magazine, website, special projects, social media, marketing campaigns, events and awards. Working with our team to come up with creative solutions using photography, illustration and graphics. I managed illustrators, designers, photo editors and interns.

MAGAZINE  / ART DIRECTOR

Designing the monthly magazine in addition to assigning illustrations, working closely with editors and illustrators to ensure accuracy and aesthetically pleasing designs. Collaborated with the photo editor to research photographers, conceptualize and edit photo shoots. Managed production department by doing color checks, organized work flow and signing off on page proofs. Started the magazine's first intern program, managing the intern and art assistant. Assisted the Art Director with an award winning redesign.

DEPUTY ART DIRECTOR

In addition to designing the monthly magazine, art direction of various photo shoots, castings, and editing photography.
Assigning illustrations and conceptualizing stories with editors to create a visual impact.

Hired, managed and directed art staff for a start-up science and pop-culture magazine in NYC. Responsible for the production process by hiring
a pre-press studio, completing color checks and traveling to the printer to oversee the print production of the magazine. Managed the art budget, in addition to designing marketing and promotional materials.

ART DIRECTOR

Responsible for front of the book sections, profiles, features and special supplements. Reviewed portfolios for designers and photographers in addition to editing film. Coordinated with the pre-press agency on color correction, and sending layout files.

ASSISTANT ART DIRECTOR

Designed features and sections of the magazine. Managed, trained fellow employees, and oversaw special projects.

Worked alongside the art director, designing layouts and assigning illustrations for a supplement to Worth Magazine about women and finance.

Designed layouts for the magazine, special issues and books. Worked alongside editors and followed projects from concept to production.

FREELANCE DESIGNER

Find out detailed information about Sarah Garcea, FREELANCE DIGITAL ART DIRECTOR in Brooklyn, NY

Sarah Garcea: FREELANCE DIGITAL ART DIRECTOR in Brooklyn, NY

Sarah Garcea