Digital Marketing Specialist

Digital & Media

Created viral organic content via Facebook, Instagram, TikTok, and Pinterest measured through high
reach, engagement, and followers measured through business managers
?   Networked influencers (up to 200k+ followers) by collaborating with local businesses to promote social
media growth and revenue by increasing awareness by up to 500%
?   Strategized social media content catering to specified audiences to grow following, sales, and engagement up to 4500+ followers and double their average video watch time within 6 months
?   Organized niche events unifying the POC community with up to 3000+ attendees in Washington D.C.

Deve loped and resource-managed event calendar and coordinated campaigns around major events
throughout start-up phases
?   Partnered with influencers and external agencies to ensure alignment on cross-promotional campaigns
?   Streamline influencer and content strategy including curating influencer/content creator targets
?   Ensured integration of CRM strategies through personalized reward systems in order to engage within
target communities to help spread marketing initiatives
?   Ideated the latest internet trends to grow HYPH's socials and partnering B2B strategies for their sister
project by tripling the musical production network since their soft launch

Content Marketing Coordinator

Managed six-figure monthly budgets while ensuring client and stakeholder goals were met on both a
monthly and yearly basis throughout major global and economic transitions virtually
?   Optimized campaign planning and execution through market research from various social platforms
refined from data from analytical reports, Shopify results, and findings from customized A/B testing.
?   Supported the development of a new dark influencer ad program while formulating and strategizing
creative campaigns to strengthen client's brand voice and growth of target audience via sales and reach
?   Presented and communicated new approaches for cross-channel solutions to succeed in KPIs such as
reducing its CAC and increasing its conversion rates for B2C big-name retail brands

Paid Social Strategist

?   Communicated and managed the marketing team in regards to branding, content creation, and advertisement
?   Sold-out registration across North America within immediate launch to 500+ attendees through
acquisition and social media campaigning
?   Increased member turnout and social media following by 300% measured by attendee rate and followers
?   Designed custom products for merch to 1000+ members and sponsors from the Mid-Atlantic to the U.S.

Marketing Director

Find out detailed information about Sarah Ung, Digital Marketing Specialist 

Sarah Ung: Digital Marketing Specialist

Sarah Ung

GEORGE MASON UNIVERSITY