Sasha Zwail: in Los Angeles, CA
Sasha Zwail
Los Angeles | United States
Skills
No information
Interests
Fashion
Music and all this creative!
Work experience
add-black/Tori Praver
Senior Designer | 01/2019 - 03/2020
• Lead all design and development for both swim and apparel categories.
• Conceptualized and executed direction for each season, i.e design, photoshoots and branding
• Initiate each season with extensive trend, color and silhouette research.
• Collaborated with all departments to ensure cohesive company branding and product quality.
• Oversaw brand from concept and development, to fit, photoshoots and marketing initiatives.
• Worked closely with sales to create trend right SMU’s and brand presentations.
L*Space
Designer | 06/2001 - 12/2018
• Design for apparel and swim categories.
• Elevate sales of apparel division through extensive brand realignment.
• Collaborate with all departments to ensure streamlined company branding and product quality.
• Integrate requirements from sales for SMU requests.
• Ability to follow design integrity from concept to production.
• Develop original designs for presentation through concept hand sketching.
• Define product detailing with CAD drawings, line sheets and tech packs.
• Utilize trend resources in order to create color, print and style direction.
Perry Ellis International
Associate Swimwear Designer | 02/2013 - 06/2015
Brands: Jantzen / Private Label/ Off Price
• Contributed to design for varied company SMU clients and main line brands.
• Analysis of target market subdivisions to develop designs based on sell through response.
• Collaborated with merchandising and development to scrutinize cost versus value to ensure quality with profit.
• Executed line sheets with inclusion of stylized concept illustrations.
• Developed mood boards to define print and color palettes based on extensive trend and market research.
• Utilized PLM to create detailed BOMs for accurate production.
• Participated in weekly fittings and styling for catalogue content.
The Green Dragon Group
Associate Designer | 01/2011 - 02/2013
Brands: Green Dragon/ Pink Lotus/ Private Label
• Active and lifestyle design based on fit for knit, woven and performance textiles.
• Development in specialty washes, dyes, screen printing and embellishments.
• Collaboration with sales team to development needs and requirements for SMUs.
• Contributor in weekly meetings for all brands presenting current trend analysis, mood boards, and inspiration.
• Utilized Illustrator to create flat sketches and line sheets.
The Green Dragon Group
Assistant Designer | 10/2008 - 01/2011
Brands: Green Dragon/ Pink Lotus/ Private Label
• Active and lifestyle design based on fit for knit, woven and performance textiles.
• Development in specialty washes, dyes, screen printing and embellishments.
• Collaboration with sales team to development needs and requirements for SMUs.
• Contributor in weekly meetings for all brands presenting current trend analysis, mood boards, and inspiration.
Eccentric Symphony
Assistant Designer/ Intern | 11/2007 - 02/2008
- Managed sample production, visual merchandising, styling and set design
Pret-a-Porter
In-House Designer/ Intern | 01/2004 - 01/2007
- Design, Sewing, Draping, merchandising and sales