Bachelor of Science in Business Administration, Major in Marketing with a Minor in Spanish
•	Overall GPA: 3.52      Area GPA: 3.83
Relevant Courses: Advertising Creative Strategy, Data Science in Marketing, Services Marketing, Methods of Marketing Research, Business and Society, Integrated Marketing Strategy, Entrepreneurship, Economics

Study Abroad Experience 
- Completed a full course load while also joining the school's women's soccer team and taking the opportunity to explore various cities in Europe

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Streetwear

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Marketing Specialist

Specialist & Consultant

As a dynamic marketing and content strategist, I thrive on elevating brand presence and driving meaningful engagement. With a proven track record in crafting authentic, compelling narratives, I specialize in creating content that resonates deeply with audiences across diverse platforms. From ideation to execution, I lead end-to-end social media campaigns that not only build brand trust but also drive measurable growth in audience engagement and conversion.

I’m passionate about using data-driven insights to optimize content strategies, adapting each campaign to the ever-evolving digital landscape. By leveraging analytics and emerging tools, I continuously refine approaches to ensure optimal ROI. Whether it’s through influencer partnerships, trend-driven content, or targeted campaigns, I know how to boost brand visibility and engage audiences effectively.

Fluent in both English and Spanish, I’m skilled in crafting inclusive content that connects with global audiences across linguistic and cultural boundaries. I’m also deeply committed to fostering strong online communities that align with a brand’s vision and goals.

Creative, adaptable, and collaborative, I’m always exploring new ways to amplify a brand’s voice and build lasting relationships with its audience. Let's connect!

★ In my role, I collaborated with global, cross-functional teams to shape a powerful social media strategy focused on consistent branding and maximizing ROI in our target markets. Working with incredible partners like McLaren and Make-A-Wish, I led unified campaigns that aligned perfectly with our shared goals, creating impactful, engaging content.

★ To continuously refine our approach, I tracked and analyzed KPIs—including engagements, views, click-through rates, and conversions—alongside competitor insights. This data-driven strategy helped us strengthen engagement and conversions across the board. I also provided guidance on global social media strategies, ensuring our execution was consistent and effective across regions.

★ Through strategic storytelling and a consistent content approach, I helped boost brand visibility, achieving over 39 million impressions and attracting 56K new followers within a year.

★ I managed an integrated social media strategy that leveraged organic and paid channels, enhancing ad performance with targeted copy, A/B testing, and platform-specific optimizations, all on a $6K monthly budget.

★ By optimizing paid social performance, I drove 34.2 million impressions on a tight budget, broadening our reach and brand presence.

★ Leading high-impact paid social campaigns for an audience of 300K+, I focused on driving lead generation and engagement that aligned with our brand goals, fueling business growth.

★ I developed a comprehensive social media playbook, standardizing campaign execution globally and ensuring brand consistency across markets.

Social Media Marketing Specialist

•Created an editorial calendar for a weekly newsletter intended for potential clients of the You at College product
•	Wrote and edited content for the You at College Platform which included researching and vetting relevant topics to college students in terms of mental health, academic success and professional development
•	Curated content for the You at College social media, which included Twitter and LinkedIn 
•	Performed in-depth research into potential clients and how to approach the acquisition of new schools/partners


Intern

•	Provided leadership and educational opportunities to campers both in structured classes and in extracurricular activities
•	Planned and executed lesson plans in order to maximize time management and camper success
•	Collaborated on a team of counselors to ensure a holistic camp experience which included respect, education, and fun


Counselor

•	Worked extensively with internal file management system to ensure adequate data entry of sensitive client information
•	Provided support to the Office Management and team of therapists in daily operations of the company
•	Effectively communicated with parole officers, clients and staff to ensure successful treatment timelines


Office Administrator

Find out detailed information about Savanna Guerrero, Marketing Specialist in Denver, Colorado

Savanna Guerrero: Marketing Specialist in Denver, Colorado

Savanna Guerrero

University of Denver

University College Cork