Savanna Guerrero: Marketing Specialist in Denver, Colorado

★ In my role, I collaborated with global, cross-functional teams to shape a powerful social media strategy focused on consistent branding and maximizing ROI in our target markets. Working with incredible partners like McLaren and Make-A-Wish, I led unified campaigns that aligned perfectly with our shared goals, creating impactful, engaging content. ★ To continuously refine our approach, I tracked and analyzed KPIs—including engagements, views, click-through rates, and conversions—alongside competitor insights. This data-driven strategy helped us strengthen engagement and conversions across the board. I also provided guidance on global social media strategies, ensuring our execution was consistent and effective across regions. ★ Through strategic storytelling and a consistent content approach, I helped boost brand visibility, achieving over 39 million impressions and attracting 56K new followers within a year. ★ I managed an integrated social media strategy that leveraged organic and paid channels, enhancing ad performance with targeted copy, A/B testing, and platform-specific optimizations, all on a $6K monthly budget. ★ By optimizing paid social performance, I drove 34.2 million impressions on a tight budget, broadening our reach and brand presence. ★ Leading high-impact paid social campaigns for an audience of 300K+, I focused on driving lead generation and engagement that aligned with our brand goals, fueling business growth. ★ I developed a comprehensive social media playbook, standardizing campaign execution globally and ensuring brand consistency across markets.

•Created an editorial calendar for a weekly newsletter intended for potential clients of the You at College product • Wrote and edited content for the You at College Platform which included researching and vetting relevant topics to college students in terms of mental health, academic success and professional development • Curated content for the You at College social media, which included Twitter and LinkedIn • Performed in-depth research into potential clients and how to approach the acquisition of new schools/partners

• Provided leadership and educational opportunities to campers both in structured classes and in extracurricular activities • Planned and executed lesson plans in order to maximize time management and camper success • Collaborated on a team of counselors to ensure a holistic camp experience which included respect, education, and fun

• Worked extensively with internal file management system to ensure adequate data entry of sensitive client information • Provided support to the Office Management and team of therapists in daily operations of the company • Effectively communicated with parole officers, clients and staff to ensure successful treatment timelines