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Social Media Manager

Top Management

Results-oriented professional who excels in social & paid media, marketing, content creation, uncovering & filling client needs,
finding solutions and handling objections. 3+ years of high-level digital media buying experience, and a proven top performer
with a consistent track record of meeting and exceeding goals. An energetic team player with top-notch organizational skills.
Seeking to utilize my media and marketing skills as well as expand them to a wider variety of products, industries and interests.

Lady Driven America is the premier digital brand for female professionals in the automotive industry with over 42,000 social
media fans. Their journey began as a platform for women to gain respect, acknowledgement and publicity in the ever changing,
male dominated automotive industry. At Lady Driven we only highlight the good in our fellow enthusiasts because we firmly
believe that positivity, encouragement, and inclusion is the best way to end bias and reduce stereotypes.

•   Grew fanbase from 12,000-32,000 followers on Instagram organically
•   Curated content from around the globe by fostering relationships with like-minded car enthusiasts as well as Fortune
500 brands such as BMW, Pirelli, and Top Gear
•   Created viral content including memes & videos from scratch receiving above-average industry engagement rates
•   Used my adaptable personality & keen people skills to be able to relate to & bond with followers so I could make
connections as well as maintain relationships and keep the followers
•   Created stimulating content that kept followers interested, engaged, and connected - this created a tight-knit
community of like-minded individuals/followers which allowed the brand to continuously evolve yet remain bonded and connected through this community of devoted followers

Spine Media is an audience growth technology company headquartered in New York. The backbone of Spine's technology
empowers real-time data driven insights to produce powerful performance, based on predictive ROI. Our technology leverages
actionable data through machine learning and predictive spend algorithms that amplify results, scales and provides efficiency and automation to yield results.

•   Create, launch, monitor, build & optimize PPC (pay-per-click) Ad Campaigns among multiple platforms to drive users to our website content (Taboola, Outbrain & Yahoo Gemini)
•   Pushed traffic for high profile websites and articles
•   Created 100-500 Ad campaigns a day spread across 5+ different websites and 3-5 pieces of content per website;
curated image, title and headlines for each ad
•   Spending/Managing $150k+ of budgets across all platforms every month (spent about half a million during my time there, maintaining a positive revenue & gross profit)
•   Achieved set monthly goals of revenue/gross profit from my campaigns: between 50-80k a month
•   Intensive hourly campaign optimizations on a "live auction" campaign market: Bids & budgets must be monitored and
adjusted hourly/multiple times a day to accommodate the industry wide hourly & daily trends of CPC and RPS surges & dips in order to maintain a steady profit and preserve ROI on actively spending campaigns.
•   Data Analysis: Monitored hourly, daily & weekly trends of revenue/RPS vs. cost per clicks in order to maintain steady
profit
•   Pitched desirable yet unique content ideas for company owned websites - successful pitches become written articles
that generate the most revenue
•   Daily business intelligence research to keep track of competitor's ads/content to keep up with profitable trends

Digital Media Buyer

• 101 NETWORK	June 2019 - May 2020

•   Create, launch, monitor, build & optimize PPC (pay-per-click) Facebook Ad Campaigns
•   Create, launch, monitor & build Facebook Conversion Campaigns
•   Creating DPA Catalogues - groups of content to attract purchase pixels & create ad campaigns for these catalogues
•   Created 50-100 FB ad campaigns a day across 8+ websites a day; curated image, title and headline for each ad made,
~6 ads per campaign
•   Spending/Managing $100k+ a month in campaign budgets, maintaining 30% ROI
•   Create custom LAL (Look-a-like) Audiences on FB using best PPC or conversion campaigns in order to capitalize on
profitable ads and audiences
•   Tested hundreds of target audiences, devices, age groups, interests, conversion types, A/B creative testing, and LAL
Audiences
•   Balanced creating new campaigns while optimizing existing campaigns on a daily basis in order to focus spend & grow
revenue on profitable campaigns, monitor loss & eliminate losing campaigns, and identify successful trends in ads in order to re-create them and double profit
•   Achieved set Monthly Goals or $ spent, and GP achieved while still maintaining 30% ROI
•   Achieved set monthly KPI Requirements for internal & client websites: # of campaigns created, # of page views, # of clicks, high CTR's, low CPCs, high RPS's, etc.
•   Responsible for 3rd party client sites, ad campaigns and maintaining their KPI's
•   Contributed content idea pitches to better content development for our company & client websites, while
simultaneously creating Ad campaigns for these pieces of content
•   Contributed input on our company owned back-end software development & worked with the tech team/developers
to make our program more efficient for media buying among many platforms
•   Collaborated with content writers and brand managers to create cohesive, compliant, engaging & sellable content,
then creating my own Ad campaigns for these pieces
•   Worked with revenue team, tech team, and clients in order to maintain profitable ad layouts and web design
•   Optimizing campaigns 2-3 times a day on live auction to maintain overall ROI of 30%
•   Aided in QA to test, monitor and correct any errors of the company's software program development & websites
•   Complete Company Closure due to COVID in May 2020

Digital Media Buyer (Facebook Ads)

101 Network is a digital publishing platform that delivers a daily dose of knowledge. We believe in the power to inform and
entertain. Redefining what it means to learn, our vision takes unique audience-targeting abilities and combines it with informative stories that have mass appeal. We are convinced that the most entertaining content comes from well-rounded
experts and relentlessly seek new ways to innovate your academia intake, as well as how you receive it, so you can stay
knowledgeable on just about any subject.

Digital Media Buyer + Compliance Manager

•   Ensured the content and ads of our company owned websites (101 Network sites) & client websites (ask, reference & consumer search) comply with the publishing rules of each platform (Facebook Outbrain, Taboola, AOL)
•   Updated company with all publisher platform compliance rules and changes on a weekly basis
•   Worked with outside platform reps to streamline processes
•   Reviewed each piece of our client and company written content for compliance rules for each platform/publisher (8+ websites, 4+ pieces of content a day per website)
•   Reviewed each Ad creative & campaign made by our media buying team to make sure fully complaint for all platforms
and publishers (8+ buyers, and 1000+ ads a day)
•   Collaborated with writers, media buyers, brand managers and directors to provide cohesive rules that were followed
company wide
•   Analyzed most & least successful content & ads to optimize company's content performance & revenue
•   Social Media Management: Managed all Facebook accounts for company o & o websites - Managed homepages,
curated & controlled all content/posting, monitored & filtered all comments & inbox messages, maintained overall
brand management and image on Facebook
•   Promoted to Digital Media Buyer (aka Audience Development Manager) after 9 months

Compliance Manager

Find out detailed information about Savannah Andreoli, Social Media Manager in San Diego, CA

Savannah Andreoli: Social Media Manager in San Diego, CA

Savannah Andreoli