Bike

Fishing

Lifestyle

Outdoor

Skate

Snow

Surf

Health & Fitness

Action sports

Outdoors

Family time

Making things

Brewing beer and distilling.

Director of Engineering

Engineering & Production

I am an evangelist for good ideas, executed simply. My goal is simple: foster the thinking, processes, teams, and understanding that result in original product offerings that inspire business and delight customers.

I have been fortunate to be a part of building industry leading, technical categories in both strong and challenging market fluctuations, creating the simple from the complex, matching consumer needs with technology opportunities, developing people through coaching, and leading diversity initiatives. As a visionary, multi-division Vice President I have innovated game changing product and changed the game forever. 

Whether in Organizational Transformation, Training and Development, Product Development or Service Design, I am at my best instilling excitement for the work, coming up with new ideas and bringing them to life. My success comes from establishing strategic partnerships with key players to drive revenue growth and investment development. I create a culture of trust and respect between all partners.

What motivates me are opportunities where I can leverage my knowledge, creativity, and business savvy to foster a culture where my colleagues can perform at their best. I believe in the power of building strong relationships and I excel at driving individual and collective success in a results - oriented environment. 

My goals for the future are to continue creating and developing new businesses. Each project is a chance to do something different or try something that hasn't been done before.

Driving  the design engineering team, product safety and development process.  This team creates category topping product and Intellectual property that is ready to manufacture.  Starting from an empty building  designed, built and  established an innovation center that allows YETI to prototype anything we can dream up as well as test and validate the results.  All YETI products can now be put through every possible torture test before going into the market.

Appointed to ensure that the progressive design concepts and their technical executions meet the demands of the top snowboarders and skiers in the world while delivering an unparalleled experience and style statement. Attracted to the opportunity to work on multi-faceted rebranding project, focusing on concept development, brand and product strategy, design direction and management and overall general management of the department.

•Directly manage the product and global line development of Goggle, Helmets and accessories offering over 600+ skus designed yearly as well as a staff of 5 catapulting an obscure brand to its current industry ranking of third.
•Develop annual business plans that include marketing strategies, pricing, competitive analysis, value proposition, positioning, budgets, sourcing plans and delivery goals.
•Lead Global Brand direction and build long-term strategies for market share growth and profitability.


Vice President of anon. Optics

Insightful and progressive professional hand picked to lead Hardgoods department, the largest business category within organization. lead the efforts of a cross-functional 45-member team including engineering, product directors, creative services, marketing managers, and developers to drive the profitable operation of snowboards, bindings, boots and accessories. Experience in identifying market and product opportunities and then helping define category development and product development strategies and action plans. Coupled with experience in developing, initiating and leading the execution of merchandising strategies that maximize sales, drive revenue growth, and deliver increasing market share. 

VP Hardgoods and R&D

Managed complete P&L of snowboard deck business.  Grew revenue 50%, increased margin, opened multiple foreign factories from green fields, and introduced a number of industry leading designs.

Snowboard Business Unit Director

Find out detailed information about Scott Barbieri, Director of Engineering in austin, TX

Scott Barbieri: Director of Engineering in austin, TX

Scott Barbieri