Scott Barbieri: Director of Engineering in austin, TX

Driving the design engineering team, product safety and development process. This team creates category topping product and Intellectual property that is ready to manufacture. Starting from an empty building designed, built and established an innovation center that allows YETI to prototype anything we can dream up as well as test and validate the results. All YETI products can now be put through every possible torture test before going into the market.

Appointed to ensure that the progressive design concepts and their technical executions meet the demands of the top snowboarders and skiers in the world while delivering an unparalleled experience and style statement. Attracted to the opportunity to work on multi-faceted rebranding project, focusing on concept development, brand and product strategy, design direction and management and overall general management of the department. •Directly manage the product and global line development of Goggle, Helmets and accessories offering over 600+ skus designed yearly as well as a staff of 5 catapulting an obscure brand to its current industry ranking of third. •Develop annual business plans that include marketing strategies, pricing, competitive analysis, value proposition, positioning, budgets, sourcing plans and delivery goals. •Lead Global Brand direction and build long-term strategies for market share growth and profitability.

Insightful and progressive professional hand picked to lead Hardgoods department, the largest business category within organization. lead the efforts of a cross-functional 45-member team including engineering, product directors, creative services, marketing managers, and developers to drive the profitable operation of snowboards, bindings, boots and accessories. Experience in identifying market and product opportunities and then helping define category development and product development strategies and action plans. Coupled with experience in developing, initiating and leading the execution of merchandising strategies that maximize sales, drive revenue growth, and deliver increasing market share.

Managed complete P&L of snowboard deck business. Grew revenue 50%, increased margin, opened multiple foreign factories from green fields, and introduced a number of industry leading designs.