Scott Dombrowski: Creative Director in Seattle, WA
Scott Dombrowski
Creative Director
Seattle | United States
Skills
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Interests
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Work experience
DAD Creative, LLC
Creative Director | 07/2004 - Current
Founder & CEO of a small freelance agency creating corporate identities, websites, digital creative, integrated marketing campaigns and environmental graphics.
• Developed the style guide for Starwood Hotels & Resorts' Multi-Brand integrated online marketing.
• UI/UX design for Starwood seasonal, promotional landing pages/ emails/banner ads.
• Designed & wrote over eighty integrated digital marketing campaigns for Starwood Hotels & Resorts.
• Branding & campaign for Seattle Times/NWSource.com People's Picks Awards.
Clients: Starwood Hotels & Resorts, Expedia, Getty Images, Eddie Bauer, Brooks Sports, Microsoft, Seattle Times/Nwsource.com, Dan the Sausageman, BuiltBurger, Gonzaga University, Creative Bros Landscapes, Atomo Coffee, Molbak's, Precious Vodka
McLendon Hardware
Creative Director | 09/2015 - 09/2018
Creative Director for a family-owned retail hardware store with seven locations in the Puget Sound area. I Built & managed a creative team of seven. Developed creative strategies for seasonal integrated retail marketing campaigns. Led McLendon's digital transformation, on all fronts creative/design. Routinely collaborated with cross-functional teams and stakeholders developing strategic direction on retail sales initiatives and branding expression. Performed weekly C Suite presentations.
• Successfully re-positioned and positively impacted the brand.
• Developed and managed the brand expression for the company.
• Developed & successfully launched a new, responsive e-commerce website.
• Created a new brand style guide and digital style guide.
• Established Social channels and initial messaging/style direction.
• Created the sub-brand "In Bloom" for the Garden Centers/Nurseries
• Award for Best Marketing & Booth at the 2017 NW Flower & Garden Festival.
Eddie Bauer
Creative Director, Ecomm | 02/2005 - 07/2006
• Led a team of ten designers, writers, developers and UX.
• Worked with key stakeholders across the 3 main channels (Catalog, Online & Store) to establish tri-channel continuity of the brand expression.
• Managed all content on eddiebauer.com and eddiebaueroutlet.com.
• Partnered with the VP of Marketing on the new brand direction developing an in-house brand video that excited the EB workforce and established a new point of view for the brand.
Brooks Sports, Inc
Creative Director | 03/2001 - 02/2004
Part of the core stakeholders that helped take Brooks out of the red
into the black within 3 years and successfully changed the perception
of the brand to a serious (but happy), technology-driven, authentic running brand.
• Grew, managed, inspired and mentored a creative team of three.
• Developed creative strategies for product launches, Brooks-sponsored events, sales meetings, seasonal catalogs, and more.
• Successfully launched the Blue Line campaign.
ShopLocal.com
Creative Director | 03/2000 - 12/2000
• Managed a small team of designers, writers & developers.
• Partnered with CEO in branding the company.
• Established the brand style guide.
• UI/UX for the site.
• Managed external PR and design agencies.
CreativeWorks
Sr. AD | 05/1997 - 03/2000
• Member of senior level management.
• Participated in "Brain Trust" meetings to ensure agency vision stayed on strategy.
• Conceptualized, created and nurtured award-winning ideas for every project from corporate identities and collateral, to print media and new media including Web & CD-ROM interface development.
• Studied and executed web UI/UX design for traditional websites as well as e Commerce sites.
• Managed the Creative Department (6 employees + freelancers).
Clients: Hewlett Packard, InfoSpace, Genie Industries, Childhaven, Tolo, Ciba, The Cobalt Group, AeroWorldnet.com