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Sales - Outside

Sales Director

Top Management

Sales professional with 13 years of experience in the fishing, outdoor, and sporting goods industries. Proven ability to develop and implement sales strategies, achieve sales goals, and grow revenue. Manage and lead sales teams to execute sales plans and maximize opportunities. Self-motivated in an autonomous work environment.

• Directed all wholesale and custom sales functions for two distinct brands – Wingo Outdoors and Cheeky Fishing – across three core business channels: outdoor recreation, fishing, and pet.
• Grew gross revenue 160% over 3 years, expanding retail distribution by over 200%.
• Navigated increased sales demand during “covid boom” and subsequent lag in consumer demand, mitigating revenue loss via creative sales programs and strategic retailer partnerships.
• Developed seasonal sales programs for pre-season and in-season sell-in, merchandising, marketing, and dealer promotions.
• Lead a sales force of 8-12 independent representatives across two brands and multiple sales channels.
• Managed inside sales and dealer service employee to support accounts and maximize sales opportunities.
• Created and implemented territory-specific and account-specific sales plans with clearly defined goals.
• Cultivated and managed all aspects of business with national and key accounts (i.e. Bass Pro Shops/Cabela’s, Scheels, Sportsman’s Warehouse, Academy Sports, etc.).
• Utilized inventory management software to manage orders, dealer information, and report sales performance.
• Forecasted wholesale revenue and product demand on seasonal and annual basis.
• Engaged retailers and consumers to understand SWOT (strengths, weaknesses, opportunities, threats) and integrate feedback into product development, marketing, and merchandising initiatives.
• Monitored and enforced MAP and third-party seller policies.
• Represented both brands at various trade shows, consumer events, store promotions, etc.

• Managed all sales functions in the eastern US and Canada for outdoor footwear brand across three core business channels: outdoor recreation, fishing, and work/industrial.
• Lead a multi-channel sales force of inside and outside sales representatives to grow revenue in the region from $800 thousand in 2010 to over $3 million in 2019, representing roughly 50% of company revenue.
• Developed seasonal sales programs for sell-in and implemented territory-specific and account-specific sales plans with clearly defined goals.
• Managed all aspects of business with key eastern accounts (i.e. Bass Pro Shops/Cabela’s, Dick’s Sporting Goods/Field & Stream, LL Bean, Orvis, Academy Sports, EMS, Kittery Trading Post, etc.).
• Forecasted revenue and product demand with bottom-up analysis.
• Utilized CRM database and reporting tools to analyze and communicate sales performance.
• Represented company at various trade shows, consumer events, store promotions, etc.

Sales Manager, Eastern North America

• Managed sales in seven Mid-Atlantic states (VA, WV, MD, DE, PA, NJ, & NY) for various fly fishing equipment manufacturers (ex. Sage, Redington, Rio, Umpqua, Tibor, Fishpond, Croakies, Buff, etc.).
• Worked with approximately 125 independent fly fishing and outdoor retailers to conduct sales calls, plan orders, lead sales training & product clinics, promote products, and provide customer service.
• Administered pro purchase program for all professional guides in the territory.
• Represented companies and provided dealer support at regional shows and events.
• Generated gross territory sales of over $2 million.

Independent Sales Representative

Find out detailed information about Scott Doty, Sales Director in Charlotte, NC

Scott Doty: Sales Director in Charlotte, NC

Scott Doty

University of North Carolina at Chapel Hill

Universidad La Salle & Alliant International University

The Leadership Lab, Outdoor Industry Association