Scott Doty: Sales Director in Charlotte, NC

• Directed all wholesale and custom sales functions for two distinct brands – Wingo Outdoors and Cheeky Fishing – across three core business channels: outdoor recreation, fishing, and pet. • Grew gross revenue 160% over 3 years, expanding retail distribution by over 200%. • Navigated increased sales demand during “covid boom” and subsequent lag in consumer demand, mitigating revenue loss via creative sales programs and strategic retailer partnerships. • Developed seasonal sales programs for pre-season and in-season sell-in, merchandising, marketing, and dealer promotions. • Lead a sales force of 8-12 independent representatives across two brands and multiple sales channels. • Managed inside sales and dealer service employee to support accounts and maximize sales opportunities. • Created and implemented territory-specific and account-specific sales plans with clearly defined goals. • Cultivated and managed all aspects of business with national and key accounts (i.e. Bass Pro Shops/Cabela’s, Scheels, Sportsman’s Warehouse, Academy Sports, etc.). • Utilized inventory management software to manage orders, dealer information, and report sales performance. • Forecasted wholesale revenue and product demand on seasonal and annual basis. • Engaged retailers and consumers to understand SWOT (strengths, weaknesses, opportunities, threats) and integrate feedback into product development, marketing, and merchandising initiatives. • Monitored and enforced MAP and third-party seller policies. • Represented both brands at various trade shows, consumer events, store promotions, etc.

• Managed all sales functions in the eastern US and Canada for outdoor footwear brand across three core business channels: outdoor recreation, fishing, and work/industrial. • Lead a multi-channel sales force of inside and outside sales representatives to grow revenue in the region from $800 thousand in 2010 to over $3 million in 2019, representing roughly 50% of company revenue. • Developed seasonal sales programs for sell-in and implemented territory-specific and account-specific sales plans with clearly defined goals. • Managed all aspects of business with key eastern accounts (i.e. Bass Pro Shops/Cabela’s, Dick’s Sporting Goods/Field & Stream, LL Bean, Orvis, Academy Sports, EMS, Kittery Trading Post, etc.). • Forecasted revenue and product demand with bottom-up analysis. • Utilized CRM database and reporting tools to analyze and communicate sales performance. • Represented company at various trade shows, consumer events, store promotions, etc.

• Managed sales in seven Mid-Atlantic states (VA, WV, MD, DE, PA, NJ, & NY) for various fly fishing equipment manufacturers (ex. Sage, Redington, Rio, Umpqua, Tibor, Fishpond, Croakies, Buff, etc.). • Worked with approximately 125 independent fly fishing and outdoor retailers to conduct sales calls, plan orders, lead sales training & product clinics, promote products, and provide customer service. • Administered pro purchase program for all professional guides in the territory. • Represented companies and provided dealer support at regional shows and events. • Generated gross territory sales of over $2 million.