Bike

Golf

Creative Agencies

Lifestyle

Moto & Powersports

Music

Outdoor

Skate

Snow

Streetwear

Surf

Tech

Triathlon

Wake

Health & Fitness

Sneakers

Branding

Illustration

Hip-hop

Creator of Iconoflage® | Transforming Brand Heritage into Scalable Visual Experiences

Project Management

I transform brand heritage into engaging visual experiences through Iconoflage® (iconoflage.com), a proprietary art form that weaves intricate storytelling into architectural installations and commercial applications.

Each Iconoflage piece begins with thorough research into your brand's heritage, culture, and vision. I transform these stories into sophisticated visual narratives that invite ongoing discovery. From corporate headquarters and sports venues to premium retail environments, my work helps established brands celebrate their legacy in meaningful, impactful ways.

Please feel free to reach out if you'd like to discuss how we can transform your brand's heritage into engaging visual experiences that create lasting connections with your audience.

• Creator of Iconoflage® - a proprietary visual storytelling art form that transforms brand heritage into architectural installations and commercial applications.
• Logo and brand identity design for established brands across corporate, sports, and retail sectors.
• Illustration and pattern development for apparel, packaging, and environmental graphics.
• Strategic design solutions including WordPress websites and digital assets.

Brand Heritage Designer | Creator of Iconoflage®

I provided conceptual design, focusing on branding, website, and packaging designs that made the client's brand stand out. While the clientele ranged from large global brands to small local shops and everything in between, my effort was always pushing myself to give my best.
When the web manager was out, I oversaw website development and worked with the developers to ensure the final product matched the initial design and included the desired functionality.

Graphic Designer

• Established a project management system for the creative team, improving, prioritization, organization, and scheduling
• Spearheaded establishing branding guidelines and redesigning collateral to produce a cohesive visual identity

Creative Project & Design Manager

• Designed branding and marketing collateral for digital and print media
• Designed vehicle vinyl packages increasing interest and saleability

• Manage all graphic design for the company - website, email, catalogs
• Manage and merchandise e-commerce (Shopify) website
• Created pitch-decks that helped sales team sell tens of thousands of units to large chain retailers
• Product design - mainly for athletic (golf and sport-lifestyle) belts
• Direct photoshoots of new product
• Work closely with CEO to maintain a consistent brand voice

• Manage branding and marketing design, maintain and submit new product registrations.
• Created system to streamline filing for new registrations and registration renewals.
• Built digital databases to collect all forms, applications, and supporting documents for products and their registrations.

Marketing Specialist

• Account manager and graphic designer for most of the agency’s clients.
• Persistently managed multiple projects simultaneously meeting or beating project deadlines.
• Expanded my design skill set to make myself more valuable for the agency and provide more solutions for clients.

Lead Graphic Designer

• Designed web ads
• Assisted in website management posting and editing news stories
• Designed branding that attracted a new, younger audience.
• Designed new marketing material for sales team which helped on-board new customers.
• Designed a more functional company website.

Web Assistant, Graphic Designer

Sales associate and data and repair entry.

Sales Associate

Bellman, Valet, Shuttle Driver, Concierge, and other random jobs that needed assistance

Bellman

Merchandiser

Find out detailed information about Scott Hofford, Creator of Iconoflage® | Transforming Brand Heritage into Scalable Visual Experiences in Eugene, Oregon

Scott Hofford: Creator of Iconoflage® | Transforming Brand Heritage into Scalable Visual Experiences in Eugene, Oregon

Scott Hofford

University of Oregon

The Art Institutes