Golf

Fashion

Lifestyle

Streetwear

4+ years of experience in e-commerce, digital marketing, graphic design and social media.
Self-motivated and accomplished at developing successful creative marketing campaigns.

•	Experienced in creating, monitoring and reporting on multiple digital marketing disciplines.
•	Skilled in review and use of marketing and advertising metrics (Google Analytics and Adwords).
•	Proficient in Microsoft Office and Adobe Creative Cloud software.

•	Organized cross-functional team efforts with developers, social media, graphic designers and product teams for a variety of digital marketing operations.
•	Developed digital marketing campaigns within social, email and paid ads. Project managed the execution of these campaigns through in-house team and external agency partners.
•	Optimized website conversion rates through constant A/B testing and created customer personas for a more dynamic marketing approach.
•	Compiled weekly campaign reports, analyzed metrics and drove recommendations on improved optimization strategy to marketing director and team members.
•	Managed SEO and SEM strategy with digital agency and created dashboard for KPI reporting.
•	Drove new branch of sales through marketplaces, leading to a 35% increase in revenue for 2016. 

Marketing Manager

• Ran profitable printed apparel business for sale on Zulily and B2B custom bulk orders.
• Managed and developed vendor relationships with product fulfillment partner.

Co-owner, Managing Product Development and Marketing

• Managed the creation and execution of all email and social marketing campaigns (remotely from USA).
• Lead the visual direction of website for this South African children’s clothing brand.
• Developed relationship with the non-profit Chipembere Rhino Foundation, donating portion of sales to
the preservation of the Rhino population.

Design and Email Marketing

• Designed apparel for a $33 million company with focus on denim, woven, outerwear and swim.
• Close collaboration with cross-functional partners and international vendors led to increased store sales
and store expansion from 40 to 143 in one year.
• Trained new designers and interns on software programs and day-to-day requirements of the position.
• Worked closely with buyers, graphic designers and merchants to design the best possible product
without exceeding targeted costs and time deadlines.

Assistant Designer

Find out detailed information about Scott Hornby,  in Columbus, OH

Scott Hornby: in Columbus, OH

Scott Hornby