Scott Hornby: in Columbus, OH

• Organized cross-functional team efforts with developers, social media, graphic designers and product teams for a variety of digital marketing operations. • Developed digital marketing campaigns within social, email and paid ads. Project managed the execution of these campaigns through in-house team and external agency partners. • Optimized website conversion rates through constant A/B testing and created customer personas for a more dynamic marketing approach. • Compiled weekly campaign reports, analyzed metrics and drove recommendations on improved optimization strategy to marketing director and team members. • Managed SEO and SEM strategy with digital agency and created dashboard for KPI reporting. • Drove new branch of sales through marketplaces, leading to a 35% increase in revenue for 2016.

• Ran profitable printed apparel business for sale on Zulily and B2B custom bulk orders. • Managed and developed vendor relationships with product fulfillment partner.

• Managed the creation and execution of all email and social marketing campaigns (remotely from USA). • Lead the visual direction of website for this South African children’s clothing brand. • Developed relationship with the non-profit Chipembere Rhino Foundation, donating portion of sales to the preservation of the Rhino population.

• Designed apparel for a $33 million company with focus on denim, woven, outerwear and swim. • Close collaboration with cross-functional partners and international vendors led to increased store sales and store expansion from 40 to 143 in one year. • Trained new designers and interns on software programs and day-to-day requirements of the position. • Worked closely with buyers, graphic designers and merchants to design the best possible product without exceeding targeted costs and time deadlines.