Bike

Golf

Dive

Creative Agencies

Fashion

Fishing

Lifestyle

Moto & Powersports

Music

Outdoor

Skate

Snow

Streetwear

Surf

Swim

Tech

Triathlon

Wake

Yoga

Health & Fitness

Over 12 years of diversified leadership experience in corporate marketing communications, digital marketing, social media marketing, internal communications and public relations. Proven ability to develop broad scale marketing initiatives consistently resulting in increased brand awareness and sales. Skilled leader with proven ability to train, motivate and develop marketing communications team members.

Most recently ran all marketing, advertising and internal communications for StyleCraft Homes - a medium sized home builder located in Richmond, VA. Questions relating to my experience and background? Please feel free to connect with me at marcommscott@gmail.com or call me directly at 484.754.6650.

Specialties: Mass marketing, advertising campaign development and strategy, social media and web, internal communications, meetings & events, community outreach, public relations and project management.

•	Develop and direct marketing and advertising program for medium-sized home builder with 14 geographically dispersed communities across an economically diverse client base.
•	Rebranded company including updating corporate identity, logo and overall brand messaging.
•	Increased 2014 year-over-year measurable sales lead traffic by 70%; raised web traffic by 12% for same duration.
•	Direct internal communications for all employees including human resources and benefits communications, employee newsletters, operational communications, company events and meetings.
•	Manage all aspects of public relations at the corporate and individual community level. Serve as company spokesperson for all media inquiries.
•	Oversee customer survey, feedback and resolution process at pre-determined points in the home purchasing and ownership cycle.   
•	Manage advertising and media strategy firms in leveraging strategy and budget in excess of $1 million.

Marketing Communications Manager

•	Oversaw and managed marketing and advertising program for Philadelphia area auto dealer group including Audi (3 locations), Porsche (1 location), Volkswagen (1 location), pre-owned vehicles (3 locations) and auto body shop with combined annual gross sales of over $250 million dollars.
•	Developed and drove digital marketing, social media, and traditional advertising to increase customer traffic and drive incremental sales.
•	Grew individual dealership social media accounts (Facebook, Twitter, LinkedIn, Google+ & Instagram) from few to a combined 45,000+ engaged followers.
•	Managed, planned and scheduled all forms of advertising media including television, radio, direct mail, targeted display and search engine marketing ads. 
•	Monitored, tracked and analyzed campaign performance through various reporting and metrics including Google Analytics and custom Hootsuite reports.
•	Managed all day-to-day corporate social media interactions across Facebook, Twitter, Google+, and LinkedIn.
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Marketing Communications Director

•	Created and delivered international B2B marketing plans focused on regaining dormant customer accounts and increasing customer engagement.
•	Developed robust collateral for outside sales team that showcased promotional offers across a wide range of product categories which increased cross selling opportunities.
•	Coordinated and managed Chicago and Philadelphia area trade shows each featuring over 40 vendors with combined event sales in excess of $500,000. 
•	Selected to plan, oversee and execute nine “grand re-opening” events nationally, gaining an additional $4,000,000 in retail and service sales in fiscal 2007.

Commercial & Fleet Marketing Manager

•	Managed communications channels for 20,000 store support, field and distribution center employees including employee newsletters, internal video production and employee intranet page.
•	Produced, scripted and directed all training and promotional videos resulting in improved overall retail and service sales, increased business literacy and 100% employee training compliance. 
•	Oversaw national public relations campaign for National Tire Safety Week including press release dissemination, pitching and setting up interviews for top ten markets and post-event analysis.
•	Developed media training for senior executives on communications best practices, messaging, and delivery for change and transformational programs.
•	Revised and implemented field communications process which increased operational compliance and cost savings of $250,000 annually. 
•	Managed team of 4 in achieving company, department and individual goals and objectives.

Senior Marketing Communications Specialist

•	Oversaw Pep Boys’ chain wide top gross profit location through improved customer service, increased retail and service sales, shrink reduction and effective inventory and payroll management.

Retail Manager

•	Wrote press releases for U.S. Navy publications, edited USS Belleau Wood newsletter and managed onboard communications and public relations program.
•	Developed all media materials including press kits, guidebooks, tour guide talking points and suggested photo shot lists for international media. 
•	Delivered command information and entertainment through television broadcasts, electronic news gathering and radio programming; served as television news assignment editor.

Print & Broadcast Journalist

Find out detailed information about Scott Kaminski,  in Mechanicsville, VA

Scott Kaminski: in Mechanicsville, VA

Scott Kaminski

Defense Information School

Montgomery County Community College

Temple University