Scott Mailheau: SEO & Content Marketing Manager in SALT LAKE CITY, UT

Performed thorough search engine optimization and conversion rate optimization audits to identify key improvement points for client websites. Researched, analyzed and recommended keywords using SEO tools such as Moz, SEMRush, Google Search Console and Google Adwords. Wrote and edited blog posts, on-site content, metadata, and social media posts optimized for keywords based on an SEO-focused content marketing strategy incorporating the nuances of writing for different audiences. Identified and analyzed key marketing metrics to evaluate campaign and individual post performance, optimizing tactics to ensure objectives are met.

Event marketing, social media communications, website, and content development, and strategic planning. All activities benefit Riverside State Park users, park staff, and associated nonprofits.

•Produced branded copy according to client-approved weekly and monthly content calendars for on-site, blog, social media, and print formats. •Proposed, developed, implemented and owned strategic PR, marketing, and advertising campaigns to drive client growth. •Proactively built and maintained long-term and day-to-day relationships with clients, media, and industry contacts.