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CoFounder / VP Operations

Logistics, Shipping & Operations

Self-Starter, bilingual MBA, experienced in B2B global trade with a focus on EMEA and Latin America. A skilled sales and operations strategist with proven methods of success. 

Start Up E-Commerce - Montana-based direct-to-consumer frozen ‘natural’ meat company – online Farmer’s Market
?	Strategically created the look/feel of the brand and marketing direction 
?	Oversee day-to-day of business actions which include increasing the sales funnel and fine tune the conversion to increase daily sales/revenues
?	Operations: create and test packaging, create packing protocols and procedures
?	Customer Service: act as first point of contact for customer service and prepare weekly orders
?	Marketing: manage athlete/ambassador onboarding, discover marketing techniques to create effective efficiencies, create marketing campaigns via Facebook, Google, and Email, operate on a minimal marketing budget
?	Create product assortment based on data provided by Google Analytics and various SEO tools
?	Finance: manage the P&L, reinvest all profits to marketing and inventory to continue to fuel the brand


?	International Sales Strategist, Lakai (2016-Present) – Footwear brand operating in the “action sports” segment of the sports industry
•	$6.5MM Top Line Revenues 
•	Tasked in 2016 to stabilize and increase International Sales: increased revenues 20%
•	Introduced new distribution partners and negotiated a licensing partner in Brazil 
?	Finance, b project Physical Therapy (2017-Present) – Personalized manual therapy and personal training facility
•	Board Member and interim CFO 
•	Manage their annual sales projections and look to their potential tax exposure
?	General Management, Doomsayers (2015-2016) – Start up apparel/accessories company in the action sport space. 
•	Tasked to work alongside the existing team (1 manager, 2 employees) and create a new business structure 
•	After 12 months, the company achieved its annual sales growth target (from $350K in Year 1 to $485K in Year 2)
?	Sales/Operations Strategist, Grizzly Griptape (2015-2016) – Start up apparel/accessories company in the action sports space 
•	$6MM Top Line Revenues
•	Tasked to work alongside Wasserman Consulting to re-structure the International Sales/Ops strategy 
•	Created a smart Global Operations plan prior to adjusting the International Sales strategy. 
•	Successfully grew sales from a $1.2MM topline revenues to $2MM when I exited.


President

Action Sports Inspired House of Brands Wholesale Distribution Company
?	$25MM topline revenues at time of arrival with 30 FTEs
?	Tasked with restructuring the company’s continual topline revenue slide prior to arriving
?	Managed license of two brands (Insight 51 and New Balance)
?	Initiated organizational change and managed a pre to post merger
?	Managed all assets pre and post-merger


VP Sales/Operations

Action Sports Footwear-based company with a strong global footprint
?	Opened up an EMEA HQ in Amsterdam, NL with the Managing Director/Senior VP EMEA (#2 Employee)
?	Managed $50MM topline revenues with 6 FTEs (country managers: Germany, UK, NL, Spain, Austria, Denmark) 
?	During tenure, grew the business by $10MM USD – worked directly with large retail partners
?	Developed sales strategies across individual EMEA countries increasing topline revenues
?	Navigated through cultural differences between markets to ensure brand was successful


EMEA Sales Manager

Find out detailed information about Scott Sentianin, CoFounder / VP Operations in Oceanside, CA

Scott Sentianin: CoFounder / VP Operations in Oceanside, CA

Scott Sentianin

European Business School

UNIVERSITY OF CALIFORNIA