Scott Sentianin: CoFounder / VP Operations in Oceanside, CA
Scott Sentianin

CoFounder / VP Operations
Oceanside | United States
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Work experience
Stay Classy Meats
CoFounder / VP Operations | 05/2017 - Current
Start Up E-Commerce - Montana-based direct-to-consumer frozen ‘natural’ meat company – online Farmer’s Market
? Strategically created the look/feel of the brand and marketing direction
? Oversee day-to-day of business actions which include increasing the sales funnel and fine tune the conversion to increase daily sales/revenues
? Operations: create and test packaging, create packing protocols and procedures
? Customer Service: act as first point of contact for customer service and prepare weekly orders
? Marketing: manage athlete/ambassador onboarding, discover marketing techniques to create effective efficiencies, create marketing campaigns via Facebook, Google, and Email, operate on a minimal marketing budget
? Create product assortment based on data provided by Google Analytics and various SEO tools
? Finance: manage the P&L, reinvest all profits to marketing and inventory to continue to fuel the brand
Sentianin Consulting / Level Playing Advisors
President | 01/2015 - Current
? International Sales Strategist, Lakai (2016-Present) – Footwear brand operating in the “action sports” segment of the sports industry
• $6.5MM Top Line Revenues
• Tasked in 2016 to stabilize and increase International Sales: increased revenues 20%
• Introduced new distribution partners and negotiated a licensing partner in Brazil
? Finance, b project Physical Therapy (2017-Present) – Personalized manual therapy and personal training facility
• Board Member and interim CFO
• Manage their annual sales projections and look to their potential tax exposure
? General Management, Doomsayers (2015-2016) – Start up apparel/accessories company in the action sport space.
• Tasked to work alongside the existing team (1 manager, 2 employees) and create a new business structure
• After 12 months, the company achieved its annual sales growth target (from $350K in Year 1 to $485K in Year 2)
? Sales/Operations Strategist, Grizzly Griptape (2015-2016) – Start up apparel/accessories company in the action sports space
• $6MM Top Line Revenues
• Tasked to work alongside Wasserman Consulting to re-structure the International Sales/Ops strategy
• Created a smart Global Operations plan prior to adjusting the International Sales strategy.
• Successfully grew sales from a $1.2MM topline revenues to $2MM when I exited.
Black Box Distribution (Insight 51, Fallen Footwear, New Balance Numeric, Zero Skateboards)
VP Sales/Operations | 10/2012 - 09/2014
Action Sports Inspired House of Brands Wholesale Distribution Company
? $25MM topline revenues at time of arrival with 30 FTEs
? Tasked with restructuring the company’s continual topline revenue slide prior to arriving
? Managed license of two brands (Insight 51 and New Balance)
? Initiated organizational change and managed a pre to post merger
? Managed all assets pre and post-merger
Sole Technology (Etnies, eS, Emerica, 32, Altamont Apparel)
EMEA Sales Manager | 01/2005 - 03/2012
Action Sports Footwear-based company with a strong global footprint
? Opened up an EMEA HQ in Amsterdam, NL with the Managing Director/Senior VP EMEA (#2 Employee)
? Managed $50MM topline revenues with 6 FTEs (country managers: Germany, UK, NL, Spain, Austria, Denmark)
? During tenure, grew the business by $10MM USD – worked directly with large retail partners
? Developed sales strategies across individual EMEA countries increasing topline revenues
? Navigated through cultural differences between markets to ensure brand was successful