Scott Shaffstall: Chief Creative Strategist in Newport Beach, CA

- Creative principle for clients in powersports, technology, automotive and F&B industries - Manage team of 6 creatives to create digital stories via print, graphics, photos and video - Develop annual marketing and PR strategies and monthly deliverables with <$100K budgets - Create public and private-facing content for multinational and fast-growing brands - Lead execution on press and social influencer strategies for maximum product conversion - Advise C-level executives on holistic communications integration across multiple channels

- Managed mainstream PR & brand communication efforts for Kawasaki Motors Corp., U.S.A. - Integrated campaigns with overall marketing strategy resulting in 22% ROI increase YOY - Implemented multi-day press intros and guerilla media events from Times Square to Hollywood - Represented Kawasaki Motors Corp., U.S.A. for national broadcast and print interviews - Created digital and print content for two-wheel, four-wheel and watercraft product categories - Advised government affairs and marketing teams on macro and industry-centric trends - Leveraged national media relationships to increase four-wheel impressions 73% over prior year