Scott Sorensen: Chief Marketing Officer in Solana Beach, CA

Executed the turnaround of a distressed $6M computer blue light protection eyewear brand, returning it to profitability and growing omnichannel revenue 33% to $8M. Repositioned the brand, redesigned the product line, developed licensing program, streamlined inventories, reduced operating expenses 28% and improved global distribution quality. Managed a total domestic staff of 21 people and 43 international distribution partners. Held responsibility for developing and leading company long-term and routine operations in close collaboration with Board of Directors. Direct P&L responsibilities. Targeted Persona Markets: video gaming, Esports, optical Rx, fashion, consumer electronics, medical device, and health & wellness • Introduced and executed a robust new 360º marketing plan with full-funnel digital media, endemic partnerships, influencers, social media, and events that increased brand relevance and grew B2C revenues 18% and B2B revenues 22%. • Improved P&L financial performance and bottom line strength over 50% year over year by improving sales channel management, streamlining inventory controls, optimizing operations, enriching product offering, and reducing product production costs. • Grew net margins by 28% to 65+ through targeted marketing, reduced operational expenses and improving product offering. • Developed DTC digital and content marketing strategy that grew Paid ROAS by 42% to 6:1 and lowered CAC by 60%. • Improved Amazon revenues by 21% to over $1.5M a year by bolstering AMS, introducing SMU programs and streamlining offering. • Paid off $2M debt inherited from previous leadership. • Built successful B2B marketing and sales ‘pop-up’ partnerships with Google, Apple, Facebook and more. • Developed and managed new product line strategy that introduced 8 new product launches globally and 3 new technology innovations each year. • Worked closely with Game Developers, Esport teams, gaming events, influencers and online streamers. Built Licensed Partner Program: Major League Gaming, Razer Gaming, Blizzard Entertainment, Publish Apparel, UbiSoft Games, Coca Cola – Esports, Fat Shark Games

Led a 20-person Marketing Department, including Creative Development, Web Development, Brand Management, Marketing Services and Corporate Communication functions for startup SaaS fundraising platform in the education space. Established and executed marketing plans to acquire B2B clients, Increase B2C sales for 350 fan-shop online stores, and maintain customer relations (CRM) for SaaS platform subscribers. Direct P&L responsibilities and reported to the CEO. Targeted markets: K-12 school districts, Private schools, Junior Colleges, PTA, parents and attendees • Grew the company over 300% to 350 school clients in 2 years for an ultimate acquisition by Varsity Brands, Inc. • Managed cross-functional teams in marketing, creative development, web development, customer service and sales. • Led school fan apparel and accessories product catalog offering for over 350 independent ecommerce stores. • Introduced new innovative marketing customer acquisition, which increased new business and revenue 25% year over year. • Established integrated cross-functional approach to online fan shop production builds that cut implementation time by 28%. • Built and activated a successful lead generation pipeline for new customer acquisition.

As the Director of corporate e-business and web for FGX International my responsibilities lie in the development of new DTC online business growth and management for the Reading glass brands Foster Grant, Lightspecs, Clic and more. • Orchestrated and Implemented strategy and development for the FGXI eCommerce corporate plan • Built consumer direct brand sites with eCommerce solutions • Managed a positive growth, high margin eCommerce program with owned sites and online partners • Managed catalog of products for the online programs for 9 different brand product lines • Developed online digital marketing strategies to drive new business opportunities and growth Key Highlights • Developed new e-tail channel with ReaderBoutique.com reading glass program & online e-tail store for all reading glasses • Developed a charitable 1 for 1 ecommerce partnership

Founding member of executive leadership team in startup action sports lifestyle apparel and eyewear brand. Led a 10-person Marketing Department, including Creative Development, Web Development, Brand Management, Sports Marketing and Corporate Communication functions. Generated and managed all global marketing execution and relationships that built brand and revenue growth from $0 to $25M. Direct P&L responsibilities and reported to the CEO. Targeted markets: Action Sports, Traditional Sports, Fashion, and Optical Rx • Grew startup business to $25 Million before complete sale in 2007 to Oakley, Inc. • Developed and deployed unique and proactive worldwide marketing campaigns that created a brand / consumer connection. • Built successful global brand distribution partners in over 75 countries. • Worked with high profile influencers in Surfing, Skateboarding, Wakeboarding, Skiing, Snowboarding, Power Sports, Musicians, and celebrities. • Award winning brand campaign execution.