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Senior Marketing Manager, West Region

Marketing & Sales

SUMMARY OF QUALIFICATIONS:
Extensive marketing and brand building experience, combined with creative ideas for product development.  Management experience, with a solid history of sales success and proven ability to develop potential in new market areas. Strong analytical and planning skills, combined with the financial management tools to generate the highest rate of investment.  


•	Manage 30 States aligning with the Young’s Market and Republic National distributor networks
•	Manage 2 Division Marketing Associates and oversee 16 Portfolio Marketing Managers
•	Manage the execution, strategic planning and communication of our national brand plans and programming to our sales force, distributor network and PR/media partners
•	Responsible for securing, negotiating and managing the execution of all digital, print, radio and OOH media 
•	Budget management and allocation to drive cost effective marketing programs with clear objectives 
•	Manage and collaborate with agency partners and sales to execute brand activations for all large scale/signature sponsorships (ie: BottleRock, Outside Lands, Bumbershoot, Kaaboo, Weenie Roast, LA Food & Wine, SF Eat & Drink, Coachella, AEG Venue partnerships, etc)
•	Evaluate and measure the ROI for all marketing programs, while managing to our fiscal budget
•	Oversee Brand Ambassador and local PR team to drive editorial spreads, soci

•	Champion the Stolichnaya brand to build strong relationships with the trade, media and distributor
•	Secure local sponsorship opportunities that showcase the Stolichnaya brands
•	Key objectives, drink menu placements, staff and distributor trainings, event sponsorships, key account velocity and overall depletions
•	Collaborate with national brand teams to develop local marketing programs to drive new consumer trial and loyalty
•	Secure local media partners to drive brand messaging and consumer trial
•	Manage marketing budget to achieve key objectives



Stoli Vodka Brand Ambassador

•	    Managed three full time Assistant Event Managers and 125 part time brand ambassadors
•	    Tracked and managed an annual marketing budget of $3 million
•	    Executed and managed over 2,400 events per fiscal year  
•	    Developed point of sale, on premise programs and responsible for communicating these programs to the sales team
•	    Managed, staffed and executed national programs: House of Johnnie Walker, Cuervo AVP, Captain Morgan First Pitch, Cuervo Tradicional Día de los Muertos, Crown Royal Rodeo, etc



Event Manager

• Developed and maintained relationships with key buyers at on premise accounts to increase overall volume through event execution, securing new drink menu placements, staff trainings and new distribution
• Managed a marketing budget to leverage sponsorship opportunities, local media opportunities and promotional activity that aligned with the national brand strategies
• Executed and managed nationally generated events: Studio 7, Finlandia Finnishing School, SoCo Music Experience and Tuaca Body Art Ball
• Manged marketing and sales execution for Jack Daniel's, Herradura  Tequila, Southern Comfort, Woodford Reserve   


Field Marketing Manager

Find out detailed information about Sean Heal, Senior Marketing Manager, West Region in Carlsbad, CA

Sean Heal: Senior Marketing Manager, West Region in Carlsbad, CA

Sean Heal

Dominican University of California

MM Robinson High School