Sean Heal: Senior Marketing Manager, West Region in Carlsbad, CA

• Manage 30 States aligning with the Young’s Market and Republic National distributor networks • Manage 2 Division Marketing Associates and oversee 16 Portfolio Marketing Managers • Manage the execution, strategic planning and communication of our national brand plans and programming to our sales force, distributor network and PR/media partners • Responsible for securing, negotiating and managing the execution of all digital, print, radio and OOH media • Budget management and allocation to drive cost effective marketing programs with clear objectives • Manage and collaborate with agency partners and sales to execute brand activations for all large scale/signature sponsorships (ie: BottleRock, Outside Lands, Bumbershoot, Kaaboo, Weenie Roast, LA Food & Wine, SF Eat & Drink, Coachella, AEG Venue partnerships, etc) • Evaluate and measure the ROI for all marketing programs, while managing to our fiscal budget • Oversee Brand Ambassador and local PR team to drive editorial spreads, soci

• Champion the Stolichnaya brand to build strong relationships with the trade, media and distributor • Secure local sponsorship opportunities that showcase the Stolichnaya brands • Key objectives, drink menu placements, staff and distributor trainings, event sponsorships, key account velocity and overall depletions • Collaborate with national brand teams to develop local marketing programs to drive new consumer trial and loyalty • Secure local media partners to drive brand messaging and consumer trial • Manage marketing budget to achieve key objectives

• Managed three full time Assistant Event Managers and 125 part time brand ambassadors • Tracked and managed an annual marketing budget of $3 million • Executed and managed over 2,400 events per fiscal year • Developed point of sale, on premise programs and responsible for communicating these programs to the sales team • Managed, staffed and executed national programs: House of Johnnie Walker, Cuervo AVP, Captain Morgan First Pitch, Cuervo Tradicional Día de los Muertos, Crown Royal Rodeo, etc

• Developed and maintained relationships with key buyers at on premise accounts to increase overall volume through event execution, securing new drink menu placements, staff trainings and new distribution • Managed a marketing budget to leverage sponsorship opportunities, local media opportunities and promotional activity that aligned with the national brand strategies • Executed and managed nationally generated events: Studio 7, Finlandia Finnishing School, SoCo Music Experience and Tuaca Body Art Ball • Manged marketing and sales execution for Jack Daniel's, Herradura Tequila, Southern Comfort, Woodford Reserve