Sean Sharifi: CREATIVE DIRECTOR / FOUNDER / PRESIDENT, RIIFII DESIGN in Malibu, CA
Work experience
Dr Lancer Skin Care
CREATIVE DIRECTOR / FOUNDER / PRESIDENT, RIIFII DESIGN | 02/2019 - Current
CLIENTS + PROJECTS: Kendo Brands; Bite Beauty, Ole Henriksen: Work closely with the marketing team on rebranding and
strategic marketing positioning to take both brands to next level and increase profits. Producing and directing shoots, still and
motion. Created Krisma Clean Skincare: a startup brand, from concept to completion, currently is positioned to launch in major beauty retail stores and digital world. Dr Lancer Skin Care: Created concepts for new product launches as well as direct
all the shoots (model, products still and motion). Luminess Cosmetics: concept / voice / look and feel, also directed all the model and product shoots to relaunch the new site as well as digital campaigns and social. Lead the Creative Department.
PAULA'S CHOICE SKINCARE
EXECUTIVE CREATIVE DIRECTOR | 03/2017 - 02/2019
Hired by the Founder & CEO to rebrand the company as well as to lead the creative team/departments in domestic and inter-
national offices. Directed & produced Campaign shoots and social (model, products, still and videos), and designs for print,
digital, social media, and marketing campaigns. As part of the executive team was also responsible for daily profit analysis and forecast delivery.
Restaurant Concepts, and Scottevest
CREATIVE DIRECTOR / FOUNDER / PRESIDENT, RIIFII DESIGN | 07/2008 - 03/2017
CLIENTS: Britton marketing for Vera Bradley, Sara Weinstock Jewelry, Beachbody, Malibu Magazine, ColorProof, Fox
Restaurant Concepts, and Scottevest. Brand or rebrand, created campaigns, print, digital and social. Worked closely with founders, executive teams, produce and direct shoots. Lead design teams.
PUREOLOGY LLC & ALTERNA
CREATIVE DIRECTOR | 06/2005 - 07/2008
Recruited by the Founder/CEO to lead the creative services division and to create a strong brand, offline and online, for presence for luxury hair care company. Resulted in a 75% sales growth following launch, which positioned the company
for acquisition by a major beauty company - Loreal.
NOKIA MOBILE
VISUAL COMMUNICATIONS DIRECTOR, VERTU | 09/2002 - 05/2005
Appointed by renowned Creative Director, Frank Nuovo, to lead design team for launch of the world's first international luxury
mobile phone, inspired by the design and materials of luxury hand crafted goods. Oversaw design and consistency of
London, Paris and international retail stores / boutiques, working closely with industrial designers to ensure brand integrity to be consistent throughout the retail experience with product integrity.
SEBASTIAN INT'L INC
DESIGN DIRECTOR | 10/1998 - 09/2002
Led creative department for this image-forward, international hair care company. Successfully rebranded several existing
categories/lines including Laminates, Shaper (the no.1 hair care brand in the world), Trucco and Colorshines, as well as developing branding for new categories such as Xtah, and Body Double, that resulted in acquisition by WELLA.