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President & CEO - Waterlogic USA

Executive

SUMMARY: GENERAL MANAGEMENT | MARKETING | STRATEGY
Seasoned leader, result-oriented, “intrapreneur”, hands-on | Harvard MBA | Fortune 500 CPG and small companies | Passion for brands, consumers, technology, communication | CEO and CMO | High-energy | Change and innovation | Connect with people | Leadership | US, EU, Latin America.

CORE COMPETENCIES
1.	General Management (7+ years): Profit Growth ? Change Management ? Entrepreneur ? Turnaround / Restructuring ? Leadership ? US Domestic ? Global ? Emerging markets.
2.	Marketing & Bus. Dev. (10+ years): Consumer Goods ? Food & Beverage ? Personal Care ? New Business ? Retail ? Customer Experience ? Communication ? New Product Innovation ? Social Media ? Online Marketing ? Technology.
3.	Strategy (5+ years): Consulting ? Full Potential Plan ? Cost-Out ? Market Entry.
4.	Others: Trilingual/ tricultural Spanish, English, French.

EXECUTIVE SUMMARY

I. EDUCATION: 
* Harvard MBA
* ESCP Europe BA

II. LANGUAGES: English, Spanish, French (*trilingual) - Italian, Portuguese (*basic)

III. CAREER (25 years):
* Waterlogic USA – President & CEO (2012-Present) – The “Apple” of the Water World
* Baker & McKenzie – CMO – Director, Bus. Dev. & Marketing, Latin America
* Kraft Foods/ Mondelez – Director, Business Development
* Hershey - General Management and Marketing
 >>> Managing Director, Global Marketing
 >>> Division Director, South America
 >>> Country Manager- Chile, Brazil, Argentina
* Frito Lay/ PepsiCo – Manager, Strategy - Europe
* Bain & Company – 
>>>Consultant, Team Leader
* Danone – Group Brand Manager (Beer)
* Colgate – Brand Management (Personal Care/ Palmolive Soap, Baby Diapers)
 >>> Brand Manager/ Assistant Brand Manager

IV. COMMUNITY/ NON-PROFIT/ BOARDS/ AWARDS
* Junior Achievement Program - Voluntary Professor
* Arthur Sachs Foundation/ Fulbright/ State Department Scholarships
* Hispanic Business Initiative Florida – Board Member 
* Coral Gables Art Cinema – Advisory Board
* University of Miami – Professor

USA, Canada, B2B.
Waterlogic is "the Apple of the Water World"? - fast growth, high-tech, innovation and technology leader, customer-driven. Public company (AIM: WTL.L) taken private in Jan. 2015, and global leader of mains-attached “Point-Of-Use” (POU) drinking water purification and dispensing systems designed for offices, factories, hospitals, hotels, schools, restaurants and other workplaces. Customers include most Fortune 500 companies. http://www.businesswire.com/news/home/20111007005008/en/Company-Profile-Waterlogic-Plc
Managing team of 160 including 8 direct reports.

Initiated and implemented growth initiatives in six countries with team of 16 Associates. Completely redesigned Business Development & Marketing functions by bringing client-driven consumer goods expertise to B2B. Reporting to COO.
•	Deployed e-marketing and social marketing capabilities.
•	Structured practice groups into business units with high-growth business plans. Revenue increased by 31% in 3 years despite sharp industry downturn in 2008.
•	Put in place Customer Relationship Management system and virtual business development teams.

CMO/ DIRECTOR OF BUSINESS DEVELOPMENT & MARKETING

Led growth initiatives for the Latin American Region for Kraft global brands, including Tang, Oreo, Philadelphia, Nabisco, with sales of $2 billion. Reporting to the CFO. Rated “exceed” performer in 2006.
•	Recommended and implemented strategic alliances, licenses, MD&As (Mergers, Divestitures & Acquisitions), and joint ventures. During first two years in position, carried out more deals than in previous ten years, including two joint ventures (Tang, Royal, Philadelphia Cheese) and five divestitures.

DIRECTOR OF BUSINESS DEVELOPMENT

Led Global Marketing function. Reporting directly to the President. Member of Hershey’s US Hispanic Marketing Council. Managed team of 15 Associates.
•	Developed line extensions, new positioning, brand identity, campaigns and packaging for Hershey iconic brands. Result: Outperformed competition in quantitative tests and focus groups in USA, Latin America and Asia; fueled market share increase of 0.3 to 0.9 pp.
•	Introduced range of Marketing Consulting services to optimize countries’ strategy; boosting growth and profit in key markets of Mexico, Brazil, Japan, and China.
•	Developed social media/ digital campaigns for Kisses in Latam.
•	Launched “Planet Hershey: Ideas to Go” website, an experience-sharing platform geared at increasing productivity, spreading best practices and “breaking walls”. 
•	Revamped Hershey Global Marketing Group: Established “Marketing Plus” organization, where each Hershey Marketing Associate fulfills three roles: Brand Manager, Country Champion, and Internal Consultant. Result: In months, turned the Global Marketing Group into the laboratory of new ideas and processes of Hershey Foods, and dramatically increased involvement in field operations. Scored number one for “Employee Motivation and Satisfaction” in 2002 (Gallup Survey).
•	Restructured Hershey Brazil, the company’s largest subsidiary outside of North America; reducing losses by 83% in 2003 and turning profit by 2005. Managed 41 Associates. Full P&L responsibility, with retail sales of $44 million.
•	Developed and managed Hershey Europe, with full P&L responsibility; increasing sales by 54% in 2003 with break-even Operating Profit. 
•	Recommended international strategy to Hershey’s Board of Directors (Awarded special bonus by CEO in May 2003).

MANAGING DIRECTOR, GLOBAL MARKETING

Full P&L responsibility for the business unit, with retail sales of $40 million. Reporting to the General Manager, Latin America. Managed team of 8 Sales, Marketing and Finance Associates.
•	Managed Start-up Operation for Hershey in the Latin American-South: 
o	Built up team, selected distributors and introduced Hershey chocolate line in all Southern Cone countries in 9 months, achieving a 7.5% Market Share after first year in Greater Buenos Aires.
o	Established direct sales force management system with monthly meetings, training and incentives for 400 salespeople. Designed and implemented plan that multiplied sales by 4 in 2 years.
o	Led negotiations with key retail chains (Wal-Mart, 7-Eleven, Blockbuster, Carrefour), including listings, launch events, promotions, and merchandising.
o	Revamped marketing strategy in Latin America by developing new products, packaging, and communication.
o	Established Hershey’s first co-manufacturing operation outside of North America.

DIRECTOR, SOUTH AMERICA

Start-up Operation. Full P&L responsibility with retail sales of $25 million. Reporting to the General Manager, Latin America.

COUNTRY MANAGER

Manager of Strategy, Europe Region. Reporting to Vice President, Strategy.
•	Managed Lay’s potato chips introduction in various EU countries, doubling sales of Frito Lay France. Work included valuation of alternative scenarios, as well as extensive market research on product, packaging, and advertising.
•	Prepared high-growth Strategic Plan for Frito Lay Europe.

MANAGER OF STRATEGY

•	Prepared and implemented new purchasing strategy for Philip Morris generating savings of $10 million.
•	Reorganized and cut cost of airport services at Continental Airlines, generating savings of $15 million;
•	Restructured retail operations at Manor Department Stores – Switzerland.
•	Managed projects for Monsanto, Avis, Bell Canada;

CONSULTANT - TEAM LEADER

Find out detailed information about Sergio Leymarie, President & CEO - Waterlogic USA in NEW YORK, NY

Sergio Leymarie: President & CEO - Waterlogic USA in NEW YORK, NY

Sergio Leymarie