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Mens apparel

I have 11 years of experience in Graphic Design/Merchandising in the Apparel industry. I have my BA in Visual Communications. Apparel is my passion and I currently run my own website as well selling mens tees under my own Name and Brand. I have skills and professional knowledge in branding and marketing which shows on my social media platforms. I have always just taught myself that hard work is the only way to earn anything in life. I'm a go-getter and loyal to the people and companies I have worked with. I believe being a team player is the only way to success in life. I am willing to grow and learn as much as I can to better myself each day as well as offer the talent and skills I've worked so hard for.

**Concept & Content
-Provide Strategic analysis: help identify current sales and trends and drive incremental growth by building on success and executing new and fresh ideas.
-Use combination of my own inspiration and the directions of our customers to present new direction of fabrications, silhouettes, treatments, color palettes & general themes.
-Create line plan with inspiration and art direction to present to Art Directors, EVP of Design and/or Sales Director.
-Constantly shop the market for what’s new and what’s next – Present findings during pre-season kick offs.
**Create Assortments
-Create balance, merchandised presentations of key items for top accounts including specialty, department and mass stores.
-Coordinate with art department to fulfill outstanding needs and present final presentation to Art Director and Sales Director.
-Enter fabric/body/graphic style info on CPR/DPR requests.
**Communication
-Possess a proven track record for partnering with Design, Product Development, Tech, Production, Sales and Customer Service.
-Establish effective relationships and SOPs with cross-functional business partners and work closely with other department heads to build overall success and profitability.
-Collaborate with Design and Product Development to ensure deadlines are met and margin expectations are in-line. Communicate changes and opportunities in–season.
-Work closely with Licensing to align on licensed graphic needs/initiatives.
-Provide marketing tools (cads of top sellers, hot key items, development samples, etc.) to assist in the selling process.
**Product Development
-Facilitate new body & color development with design counterparts.
-Make initial pass off to Product Development specifying desired fabrications and techniques.
-Work with Design and Cad Artists to have new bodies drawn & colors added to the system.
-Work with Design to ensure the highest quality sample possible, keeping the integrity of the art intact and utilizing the best/most appropriate blank for flawless execution.


Merchandiser

Find out detailed information about Serra Scarangello,  

Serra Scarangello:  

Serra Scarangello:

Serra Scarangello

Westwood College