Seth Westphal: CMO / Creative Director / Partner in Austin, TX

Client accounts with Carhartt, Rackspace, Redfin, Goodyear Tires, General Mills Brands, American Airlines. (Carhartt, American Airlines & Rackspace) Drove the evolution of client brand positioning, bringing it to life in a clear and consistent way that both resonates with and motivates the social good and their customers. (Rackspace, Carhartt, Redfin & Goodyear Tires) Promoted and launched new products, services, and features with both client-side and internal teams. Setting clear objectives and goals, researching and defining target audiences, developing marketing and communication strategies while measuring results. (Carhartt & Redfin) Developed and executed an integrated marketing and communications strategy that supports revenue goals while enhancing brand awareness which resulted in 100% growth in marketing influence YOY. (Rackspace & Redfin) Built multiple world-class client marketing departments by identifying talent needs, assist with hiring/interviewing, and managing high-performance integrated marketing teams. (Personal) Responsibilities included product management, product marketing, market/competitive intelligence, public relations, marketing communications, online marketing, event marketing, lead development, and creative. (Personal) Set leadership examples for our company by growing, leading, and mentoring marketing teams across a broad set of functions including demand generation, product marketing, content, PR, and branding. (Personal) Strategy minded with an expertise in education, formulation & action plans.

Built and sold a successful premium leather goods company from the ground up.

Client accounts with JP Morgan Chase, Disney, Air New Zealand, and Mattel. Coordinated with media and creative in order to develop proposals that were in-line with the clients’ goals and objectives while maximizing profits. Increased billing revenue by 20% in both 2013 and 2014 company-wide due to my account growth and direction. Implemented new development practices to help streamline productivity during company downsizing. Provided sound and responsible marketing counseling while planning innovative executions of work in all areas to produce a consistently superior creative product while maintaining brand awareness.

Client accounts with Disney Interactive, Pixar, Nickelodeon, and Cartoon Network. Managed production and creative team of the 35 company employees daily activities. Collaborated with executive team members to create efficient and realistic production schedules and project timelines. Ensured effective communication paths to clients were set up and maintained throughout the project lifetimes. Held daily and weekly meetings will all staff and department heads to ensure project timelines were being held accountable internally. Successfully arranged for outsourced development and art teams to work hand in hand with our in house team on multiple projects.