Shae Roderick: Associate Site Merchandiser in Denver, CO

• Developed site campaigns through planning, merchandising key products, creating content, and managing photography • Facilitated pivots as needed through analyzing CTR and CVR, specifically pertaining to the homepage and sitewide promotion • Managed co-op placements on site by working cross-functionally with merchandising and partners to ensure brand requirements were met

• Communicated with sales representatives to create skus and product pages, including adjusting images, setting competitive prices, and visually merchandising the products on associated landing pages • Increased CVR through building out internal tools that improved the overall customer experience • Made product recommendations by analyzing trends and downtrends through weekly reporting and competitor research

• Styled 1400 client boxes in six months with an increasing fix per hour rate • Consistently met company minimums of 56 boxes and 15 hours per week to reach a senior stylist title • Engaged with the styling community to solve problems with challenging boxes

• Worked in a small team to create and implement strategic marketing plans for four startup launches in nine months • Pitched projects to tailored media targets, achieving coverage in publications such as Hypebeast, Highsnobiety and designboom • Coordinated two events at South by Southwest with a total attendee list of more than 2,000 • Ran a startup email campaign, building the mailing list to 500 addresses in two months