Swim

Fashion

Yoga

Music

Wake

Lifestyle

Triathlon

Streetwear

Dive

Bike

Fishing

Golf

Outdoor

Health & Fitness

Creative Agencies

Snow

Surf

Tech

Skate

Moto & Powersports

crabbing

mountian biking

boating

theater

Painting

Backpacking

Camping

Skiing

Ecommerce Director

Marketing & Sales

I have a passion for fishing and adventure, but my favorite thing to do is crab! I have consistently sought new challenges and experiences in the great outdoors as much as in my career. When you can combine abilities with a genuine passion for a product, you get a job you love and a team member that is worth more than mere experience. In my role at Harry and David, I emerged as a results-oriented eCommerce leader, contributing significantly to the company's success. By crafting and executing innovative marketing and A/B testing roadmaps, I achieved remarkable year-over-year growth exceeding 100%. This experience, alongside my tenure at Organifi, where I delved into digital marketing and brand growth strategies, has equipped me with a comprehensive understanding of the dynamic eCommerce landscape. My hands-on involvement in driving significant revenue growth during my second holiday season at Harry and David, coupled with my strategic contributions at Organifi, reflects my ability to navigate the complexities of online commerce. I bring to Fishewear a unique blend of proven leadership, a keen analytical mindset, and a genuine love for the outdoors. I am excited about the prospect of contributing to your brand's mission and furthering its success. I look forward to discussing how my experiences and passion align with the goals of Fishewear and exploring how I can contribute to the growth and innovation of your esteemed team.

At Organifi, I drove transformative e-commerce strategies, achieving a notable 200% lift in key metrics—ROAS, LTV, CAC, CVR, and churn—through strategic channel diversification and optimized user journeys. My leadership extended to executing an impactful AB testing roadmap, resulting in a consistent 5% CVR, doubled CVR for new customers, and a 76% surge in direct traffic CVR, achieved through a meticulous blend of qualitative insights and rigorous data analysis.

I played a pivotal role in implementing successful Loyalty, Subscription, and CRM strategies, contributing to the generation of 30% of monthly revenue and a remarkable 50% increase in renewal rates. Efficiently managing an agile team of developers, I oversaw web merchandizing, product launches, brand redesign, software implementations, SEO, and optimization efforts. Additionally, I successfully planned and executed strategic promotional calendars, reversing a negative profit trend and achieving record-breaking performance during the cyber holiday season. My tenure at Organifi underscores my ability to drive comprehensive e-commerce strategies, optimize user experiences, and deliver exceptional results.

At Harry and David, I led the creation of impactful marketing and A/B testing roadmaps, significantly enhancing the performance of mobile devices and SMS/push platforms, resulting in remarkable year-over-year increases of over 100%.

My role extended to orchestrating and executing comprehensive go-to-market plans, where swift, data-driven decisions fueled over 5% revenue growth during the holiday season, surpassing expectations in a high-impact environment.

I defined high-level workflows to streamline campaign execution, fostering improved collaboration across departments. My leadership was evident in pioneering efficiency improvements and strengthening interdepartmental relationships, showcasing a commitment to organizational excellence.

Digital Marketing Supervisor

Find out detailed information about Shanda Hurst, Ecommerce Director in Phoenix, Oregon

Shanda Hurst: Ecommerce Director in Phoenix, Oregon

Shanda Hurst: Ecommerce Director in Phoenix, Oregon

Shanda Hurst

Arizona State University