Shanda Hurst: Ecommerce Director in Phoenix, Oregon

At Organifi, I drove transformative e-commerce strategies, achieving a notable 200% lift in key metrics—ROAS, LTV, CAC, CVR, and churn—through strategic channel diversification and optimized user journeys. My leadership extended to executing an impactful AB testing roadmap, resulting in a consistent 5% CVR, doubled CVR for new customers, and a 76% surge in direct traffic CVR, achieved through a meticulous blend of qualitative insights and rigorous data analysis. I played a pivotal role in implementing successful Loyalty, Subscription, and CRM strategies, contributing to the generation of 30% of monthly revenue and a remarkable 50% increase in renewal rates. Efficiently managing an agile team of developers, I oversaw web merchandizing, product launches, brand redesign, software implementations, SEO, and optimization efforts. Additionally, I successfully planned and executed strategic promotional calendars, reversing a negative profit trend and achieving record-breaking performance during the cyber holiday season. My tenure at Organifi underscores my ability to drive comprehensive e-commerce strategies, optimize user experiences, and deliver exceptional results.

At Harry and David, I led the creation of impactful marketing and A/B testing roadmaps, significantly enhancing the performance of mobile devices and SMS/push platforms, resulting in remarkable year-over-year increases of over 100%. My role extended to orchestrating and executing comprehensive go-to-market plans, where swift, data-driven decisions fueled over 5% revenue growth during the holiday season, surpassing expectations in a high-impact environment. I defined high-level workflows to streamline campaign execution, fostering improved collaboration across departments. My leadership was evident in pioneering efficiency improvements and strengthening interdepartmental relationships, showcasing a commitment to organizational excellence.