Creative Agencies

Marketing Manager

Marketing & Sales

I have working experience at a variety of levels of sport. My main areas of expertise are digital marketing, writing, and social media. I pride myself in thriving under pressure and tight deadlines, and the ability to execute with a calm demeanor.

?	Member of Spectra by Comcast Spectacor business development team, working with Spectra Venue Management, Food & Hospitality, and Ticketing & Fan Engagement to secure new clients and grow brand awareness
?	Coordinate the design and content of RFP responses, new business proposals, and oral presentations on behalf of Spectra Venue Management, Food & Hospitality, and Ticketing & Fan Engagement
o	New business clients secured include: Holiday Bowl, Radford University, Hudson River Park, Sandy Springs, GA
?	Work with various on-site staff members and regional management to develop, customize, and update sponsorship sales collateral on an as-needed basis
?	Develop and manage advertising campaigns, including ad placements, budgeting, and design/content development
?	Design, customize, and maintain Spectra and client marketing materials, including case studies, company brochures, company websites, and similar items
?	Develop and distribute external communications, including press releases, email newsletters, and client surveys
?	Assist in sponsorship fulfillment for select clients on an as-needed basis
?	Participate in miscellaneous projects pertaining to business development for Spectra and Comcast Spectacor business units
o	Proficiency in Mac and PC OS

?	Social Media Coordinator
?	Raised Facebook reach by 30,000
?	Increased social media following by 30% overall
?	Created facility’s first ever Instagram account, Snapchat, and Pinterest
?	Overall social following increase of 30%
?	Actively engage with local and regional media to create visibility for the facility in print and on television
?	Produce press releases, web site content, and marketing/promotional materials
?	Integral in redesign of www.thevelodrome.com
?	  Including graphic design, all content creating, HTML back end coding, site concept, theme, and idea
?	Wrote all content posted on thevelodrome.com and in the monthly program
?	Produce yearly proof of performance book and sponsorship sales proposal
?	Manage CMS system and front end management of thevelodrome.com including HTML coding and CSS
?	Develop weekly race entertainment and PA script. 
?	Supervisory role with race day staff including training, scheduling, and evaluating staff members
?	Supervised 25 race day interns, 4 part time interns, 6 full-time interns, and a number of volunteers
?	Generated $15,000 in vendor sales for bi-annual cycling trade show
?	Emcee during in race promotions
?	Develop, organize, and implement all in race entertainment including music and promotions
?	Community Programs Coordinator
?	Responsible for scheduling, marketing, and promoting community cycling programs
?	Key in coordination of events including World series of Bicycling, Victory BrewGrass Fest, and Walk MS
?	Serve as liaison between renting party and lead operations, marketing, promotion of events
?	Main contact between National MS Society and Valley Preferred Cycling Center in first event at facility
?	Software Proficiencies: Adobe Creative Suite (Premiere, After Effects, Photoshop, Illustrator), MS Office

Communications Manager

?	Produce weekly articles relating to news about the Miami Dolphins
?	Active in social media marketing and awareness of Cover 32 brand
?	Utilize AP style in content creation

Miami Dolphins Writer

?	Responsible for covering high school sports and generating feature stories
?	Duties include covering games, interviewing players, meeting hard deadlines, and writing pieces for publication

Freelance Writer

?	Conducted extensive research in the area of social media, specifically consumer satisfaction with current social media marketing practices employed by sport organizations
?	Served as primary contact between IronMan 70.3 Pocono Mountains and 20+ student volunteers for the event
?	Organized times, dates, travel, and attendance of event
?	Assisted with university open houses, and comprehensive exams
?	Worked closely with Professors and other GA’s to effectively improve the visibility of the department

Graduate Assistant

?	Active in all phases of athletic communications, from sports information to marketing
?	Experienced Video Editor and Webcaster
?	Software: Photoshop, and NewTek Tricaster Pro, video editing software
?	Director of live webcasts, utilizing up to three cameras, including commercials and ad sponsorships, and inserting in game statistics and headlines
?	Involved in the production, filming, editing, and direction of all videos and stories shown on Lafayette Sports Network (LSN) All-Access

Athletic Communication Assistant

Find out detailed information about Shane Baglini, Marketing Manager in Ardmore, PA

Shane Baglini: Marketing Manager in Ardmore, PA

Shane Baglini