Shane Baglini: Marketing Manager in Ardmore, PA

? Member of Spectra by Comcast Spectacor business development team, working with Spectra Venue Management, Food & Hospitality, and Ticketing & Fan Engagement to secure new clients and grow brand awareness ? Coordinate the design and content of RFP responses, new business proposals, and oral presentations on behalf of Spectra Venue Management, Food & Hospitality, and Ticketing & Fan Engagement o New business clients secured include: Holiday Bowl, Radford University, Hudson River Park, Sandy Springs, GA ? Work with various on-site staff members and regional management to develop, customize, and update sponsorship sales collateral on an as-needed basis ? Develop and manage advertising campaigns, including ad placements, budgeting, and design/content development ? Design, customize, and maintain Spectra and client marketing materials, including case studies, company brochures, company websites, and similar items ? Develop and distribute external communications, including press releases, email newsletters, and client surveys ? Assist in sponsorship fulfillment for select clients on an as-needed basis ? Participate in miscellaneous projects pertaining to business development for Spectra and Comcast Spectacor business units o Proficiency in Mac and PC OS

? Social Media Coordinator ? Raised Facebook reach by 30,000 ? Increased social media following by 30% overall ? Created facility’s first ever Instagram account, Snapchat, and Pinterest ? Overall social following increase of 30% ? Actively engage with local and regional media to create visibility for the facility in print and on television ? Produce press releases, web site content, and marketing/promotional materials ? Integral in redesign of www.thevelodrome.com ? Including graphic design, all content creating, HTML back end coding, site concept, theme, and idea ? Wrote all content posted on thevelodrome.com and in the monthly program ? Produce yearly proof of performance book and sponsorship sales proposal ? Manage CMS system and front end management of thevelodrome.com including HTML coding and CSS ? Develop weekly race entertainment and PA script. ? Supervisory role with race day staff including training, scheduling, and evaluating staff members ? Supervised 25 race day interns, 4 part time interns, 6 full-time interns, and a number of volunteers ? Generated $15,000 in vendor sales for bi-annual cycling trade show ? Emcee during in race promotions ? Develop, organize, and implement all in race entertainment including music and promotions ? Community Programs Coordinator ? Responsible for scheduling, marketing, and promoting community cycling programs ? Key in coordination of events including World series of Bicycling, Victory BrewGrass Fest, and Walk MS ? Serve as liaison between renting party and lead operations, marketing, promotion of events ? Main contact between National MS Society and Valley Preferred Cycling Center in first event at facility ? Software Proficiencies: Adobe Creative Suite (Premiere, After Effects, Photoshop, Illustrator), MS Office

? Produce weekly articles relating to news about the Miami Dolphins ? Active in social media marketing and awareness of Cover 32 brand ? Utilize AP style in content creation

? Responsible for covering high school sports and generating feature stories ? Duties include covering games, interviewing players, meeting hard deadlines, and writing pieces for publication

? Conducted extensive research in the area of social media, specifically consumer satisfaction with current social media marketing practices employed by sport organizations ? Served as primary contact between IronMan 70.3 Pocono Mountains and 20+ student volunteers for the event ? Organized times, dates, travel, and attendance of event ? Assisted with university open houses, and comprehensive exams ? Worked closely with Professors and other GA’s to effectively improve the visibility of the department

? Active in all phases of athletic communications, from sports information to marketing ? Experienced Video Editor and Webcaster ? Software: Photoshop, and NewTek Tricaster Pro, video editing software ? Director of live webcasts, utilizing up to three cameras, including commercials and ad sponsorships, and inserting in game statistics and headlines ? Involved in the production, filming, editing, and direction of all videos and stories shown on Lafayette Sports Network (LSN) All-Access