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B2B Merchandising Manager

Top Management

Accomplished and driven  professional with over 8 years of e-commerce  experience, specializing  in product management,  vendor relations,  internet product  marketing and ad  campaigns in fast-paced  B2C and B2B environments

* Focus on product marketing and merchandising, vendor relations and promotion planning and executions
* Expand categories from previous role to include ESD (Electronic Software Distribution) and all other categories in Accessories Domain. Oversee and manage over 60,000 SKUs 
* Continue to successfully grow revenue $12 million in 2013 to over $15 million revenue in 2014
* Collaborate with tier-one manufacturers from each category for e-commerce strategies with emphasis on new product launches, product marketing and development
* Work cross-functionally and proactively with creative, marketing and category management partners to drive sales and traffic. Use Coremetrics and BI (IBM Cognos) to monitor online traffic and sales trends 
* Establish an understanding of seasonal merchandise strategies and how to best apply it online; develop effective and innovative merchandising programs targeting small-and-medium business customers to help vendor partners promote brands and products, and maximize vendor investments

Find out detailed information about Shanna Shih, B2B Merchandising Manager in Rowland Heights, CA

Shanna Shih: B2B Merchandising Manager in Rowland Heights, CA

Shanna Shih: B2B Merchandising Manager in Rowland Heights, CA

Shanna Shih

Ming Chuan University