Shannon Gavin: Freelance Graphic Designer in Oceanside, CA

Assist companies with their visual communication with their customers. Specialize in solving problems that companies have getting a message out. Create graphic designs for web communications and marketing materials. Work with management to understand specific brand usage principles in graphic designs. Communicate with external resources when needed. Create high quality images for newsletters, business articles and blogs. Perform image cropping, resizing and adjusting to ensure right size and better quality. Develop effective imagery concepts for ad creation. Create templates for business and promotional materials. Support new and ongoing ad-campaigns by developing post cards and ad materials. Interact constantly with Art Director to develop materials for ads, marketing and websites.

Served as Social Media Manager, utilizing multiple media channels to strategize and implement engaging campaigns through paid and organic social media promotions to drive traffic both online and through the location’s doors. Developed and managed online marketing campaigns effectively driving brand awareness, engagement and traffic to social media pages. Achieved a strong visual presence. Monitored online public relations and ensured success of campaigns. Assessed social strategies to determine rate of return. Content creation and scheduling for social media accounts. Analytics for social accounts. Consistently engaged in two way dialogue with the community. Employed tactics to ensure increased participation in conversations. Fostered relationships with bloggers, sponsored athletes and other related marketing teams. Expedited and coordinated ad campaigns for print, digital and outdoor media. Developed new media strategies to engage audience, grow presence and increase web traffic. Utilized a meticulous eye and assisted in graphic design of all marketing and restaurant materials. Continuously updated website for all limited time offers. Worked closely with vendors to increase Brand optimization. Managed Google Plus and Trip Advisor accounts. Implemented a par system per location for marketing inventory. Coordinated all in store events.

Advanced skills in brand development and marketing strategy. Refined creative briefs, brand style guides, developed competitive analysis, and content strategy including detailed schedules for social accounts. Created accounts and managed profiles for the client’s presence in social media channels. Uploaded photographs and videos to social networks in a bid to create product awareness Matured skills in adobe programs and client relationships.