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I am an enthusiastic professional with over fifteen years of marketing experience throughout a broad range of industries and businesses. I have worked with companies that range in size, culture and creativity and have been allowed to create and execute strategies that involve a wide scope of marketing vehicles including branding, graphic design, social media, way finding/signage, radio, TV, PR, digital/print advertising and business acquisition.

Deccan International provides Fire and EMS leadership with the most advanced analysis and planning software available today. With over 300 clients throughout the United States and Canada, Deccan’s business model is based on strategic, applicable planning tools with unparalleled customer service.

Responsibilities:
•	Create, implement, facilitate and track annual marketing plan and budget
•	Oversee Marketing team of 3, vendors, consultants and business partnerships
•	Develop collateral materials, content and promotional campaigns that enhance sales and retention
•	Develop and administer marketing databases and sole source listings
•	Strategic planning for tradeshows and conferences, including Deccan’s $500,000 Users Conference 
•	Explore new marketing and business opportunities
•	Conduct marketplace and competitor research that improves sales strategy and customer targeting
•	Oversee corporate communication activities:
o	Internal newsletter
o	PR
o	Social Media
o	Community Outreach
o	Vendor and Consultant communications/presentations
•	Translate business objectives and strategies to develop brand portfolio, brand awareness, value and recall
•	Assist Sales team with RFPs and Sales Presentations
•	Lead a 15,000sf office construction expansion

Director of Marketing

A marketing firm that serves demanding full-service clients and projects nation-wide. Motive Marketing provides corporate communications, brand conception, event planning and coordination, graphic design, public relations and advertising programs for business development, positioning of projects, consumer product placement, new product launch, and operations management.

Responsibilities:
•	Provide organization, leadership and management to large creative and communications teams and divisions
•	Management of multi-tiered and intricate marketing programs that include print, digital, radio, outdoor, cross-promotion and brand integrity 
•	Develop and implement marketing strategies and budgets: portfolio materials, direction for photography, website, advertising, digital/video, public relations, media relations, articles, events, professional organizations, conference participation, speaking engagements, awards
•	Design and content management for marketing materials and new business development
•	Provide corporate communications and public relations services 
•	Design, create and oversee brand development for B2B and B2C clients
•	Conduct competitive analysis, consumer research and manage overall reporting and progress to management 
•	Build reputation and relationships on behalf of clients thru social media and networking 
•	Design and present client's response to requests for proposal (RFPs) and business presentations
•	Marketing, branding and graphic design support for events, trade shows and corporate outings
•	Copy write and content development

Clients include:	
CB Richard Ellis, OliverMcMillan, Helix Electric, La Jolla Capital Partners, IPMetrics, Fit Athletic, Cushman & Wakefield, Park Salon, Location Based Technologies, Inc., ALS Foundation

Principal

A $2.5 billion privately-held commercial real estate developer who is currently working on $20 billion of urban and suburban retail, mixed-use, residential and entertainment projects across the United States.   

Responsibilities:
•	Direct overall marketing, strategic planning programs and corporate communications
•	Design, implement, and facilitate annual marketing and public relations plans, including a $50 million project in Chicago, producing an 8.75% increase in sales for 2005 and 20.5% increase in sales for 2006
•	Plan, implement and manage individual development marketing/operations budgets
•	Facilitate client/tenant development and relationships through marketing and service programs
•	Responsible for understanding current market situation, analyzing competitive landscape and developing winning marketing strategies 
•	Manage and execute tactical marketing activities including;
•	Coordination/management of outside agencies and consultants
•	Generation of various management reports including program status and sales activity reports
•	Organize and apply client/tenant relations, including satisfaction surveys, marketing guidance, promotional activities and special events
•	Create and facilitate all Requests For Proposals, including design, writing of proposals and participation in planning and presentation sessions
•	Develop and administer marketing database including mailing lists and prospective client lists
•	Create, organize and implement special events including Grand Openings, City Festivals, Regional Art Fairs, Corporate Meetings, Conventions and Corporate Outings
•	Oversee the development and use of OliverMcMillan and development project’s branding and style guidelines

Find out detailed information about Shantelle Johnson,  in San Diego, CA

Shantelle Johnson: in San Diego, CA

Shantelle Johnson

University of Maryland