Shao Chang: Digital Production Designer/ In-House Photographer in whittier, CA

• Conceptualize and design gif animations for social media. • Assist and design monthly campaign emails. • Photograph executive headshot, beauty, social media content, E-comm, and hero shot. • 3D render and update product packaging to reduce cost for photoshoot. • Generate E-comm images for PDP page. • High end retouch and content manage image assets. • Layout country specific product catalog, packaging, and brochure. Review color proofs from vendors and attend press check for quality assurance. • Create and update form, catalog, marketing, and training material. • Design signage and booths for annual corporate training event. • Maintain visual standards established in brand guidelines across all marketing collateral.

• Created online banners, graphics for company web site and various social media platforms. • Designed and scheduled daily newsletters. • Conceptualized and designed monthly contests to boost traffic. • Designed magazine ads, flyers, and marketing collateral. • Photographed on location and in studio Lookbook photos and product images. • Retouched photos for web and print. • Updated and maintained overall brand identity. • Prioritized and completed all assigned projects within deadline with minimum supervision.

• Created proactive mock-ups for clients range from major retailers, department stores, film production companies, TV shows, and advertising agencies. • Worked closely with paper engineering department to create artwork for elaborate 3D pop-ups, P.O.P. displays, and consumer packaging. • Created web graphics for online advertisement and e-blasts. • Produced marketing collateral and trade show material for the marketing department. • Photographed products for marketing collateral, presentation, and archive.

• Designed stationery, brochure, and direct mail for high-end hospitality and real estate clients. • Digitized and simplified floor plans and site plans from architecture blueprints. • Assisted creative director with designing environmental graphics and prepared files for production.