Fashion

Lifestyle

Streetwear

Surf

Swim

Yoga

Health & Fitness

Pilates

Buyer

Other Services

<p><span style="color: black;">Senior&nbsp;Buyer&nbsp;/&nbsp;Omnichannel&nbsp;Merchant&nbsp;with&nbsp;14+&nbsp;years&nbsp;of&nbsp;experience&nbsp;driving&nbsp;profitable&nbsp;assortments&nbsp;across&nbsp;DTC,&nbsp;Retail,&nbsp;Outlet,&nbsp;and&nbsp;E-Commerce.&nbsp;Proven&nbsp;expertise&nbsp;in&nbsp;trend&nbsp;forecasting,&nbsp;open-to-buy&nbsp;management,&nbsp;vendor&nbsp;negotiation,&nbsp;and&nbsp;cross-functional&nbsp;collaboration&nbsp;with&nbsp;Planning,&nbsp;Design,&nbsp;and&nbsp;Marketing.&nbsp;Known&nbsp;for&nbsp;building&nbsp;data-driven&nbsp;assortments&nbsp;that&nbsp;balance&nbsp;brand&nbsp;vision,&nbsp;customer&nbsp;demand,&nbsp;and&nbsp;margin&nbsp;goals.</span></p>

•	Owned the Americas Roxy DTC business across Retail, Outlet, and E-Commerce, managing end-to-end buying, assortment strategy, pricing, and allocations
•	Curated and executed monthly seasonal buys across four seasons, aligning product flow with launch calendars and marketing initiatives
•	Partnered closely with Allocations, Planning, Design, and Marketing to ensure on-time deliveries and optimized sell-through
•	Analyzed market trends, historical performance, and customer data to inform assortment decisions and present insights to Roxy Global leadership
•	Balanced product mix to drive sales growth, margin optimization, and inventory efficiency


Roxy DTC Buyer

•	Co-founded and scaled a Southern California women’s fashion e-commerce boutique, overseeing buying, merchandising, and inventory strategy
•	Conducted trend forecasting and competitive analysis to build seasonal assortments aligned with customer demand
•	Developed business plans, quarterly sales goals, and inventory strategies based on performance metrics
•	Built and managed vendor relationships, negotiated pricing, and placed purchase orders
•	Designed and launched Shopify website


CO-FOUNDER & BUYER

•	Led buying strategy for 20 retail locations and e-commerce, managing budgets, open-to-buy, and seasonal assortment planning
•	Consistently met or exceeded departmental sales goals through disciplined inventory and assortment management
•	Prepared detailed financial analysis, OTB plans, and sales forecasts across multiple divisions
•	Managed and negotiated with 50+ vendors, finalizing pricing, terms, and order quantities
•	Oversaw inventory allocation and redistribution to optimize sell-through and minimize markdown exposure
•	Reported directly to the business owner on performance, opportunities, and risks
•	Led and mentored the buying team; developed standardized Buyer Procedures Handbook
•	Owned key categories including Junior Surf, Swimwear, Accessories, Footwear, and Miscellaneous



Senior Buyer

Assistant Buyer

Buying Intern

Find out detailed information about Sharleen Guerieri Davis, Buyer in Melbourne, Florida

Sharleen Guerieri Davis: Buyer in Melbourne, Florida

Sharleen Guerieri Davis

Fashion Institute of Design & Merchandising

Warren High School