Sharon Harrison: Marketing Consultant in San Francisco, CA
Sharon Harrison
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Marketing Consultant
San Francisco | United States
Skills
No information
Interests
Camping
Traveling
Work experience
Self-employed
Marketing Consultant | 04/2020 - Current
Helping clients develop brand and product marketing strategy and tactics.
Unison
Director Partner Marketing | 07/2019 - 04/2020
- Lead partner marketing for all partner channels, developing tools to help our BusDev and Partner Sales teams to attract and educate new partners.
- Responsible for building the Partner section of website working collaboratively with our design, development, Partner Sales and BusDev teams.
- Collaborate with digital product team to develop and build out additional tools on our Partner Portal in service of our Partners' needs.
- Key contributor to development of a new platform in service of our Partners.
Slalom Consulting
Consultant - Customer Engagement | 02/2017 - 06/2019
Specializing in the development and launch of new products and initiatives. I help clients develop marketing strategy and manage execution as well as overall Agile project management.
Innovation Lab
Directed marketing and partner marketing | 10/2017 - 03/2019
10/17 to 3/19
- Worked with client to build business cases for partnerships adopted by the core company.
- Directed marketing and partner marketing for innovation start-up venture reducing CAC.
- Managed venture launch team; ops, marketing, technology, and finance using Agile methodology.
Utility Sector: 6/17 to 09/19
- Led marketing strategy and execution for upcoming utility marketplace consumer communications collaborating with legal and compliance teams.
Lucasfilm Ltd
Sr. Manager International Marketing | 04/2008 - 04/2012
- Directed matrixed global team to develop and execute International Marketing Programs in 16 territories resulting in exceeding international sales targets by 15%.
- Developed co-marketing playbook and processes to create efficiencies across territories.
- Oversaw creation and approval of international creative assets integrating localized narrative and content.
- Led international marketing for launch of #1 Blu-ray box set of all time; Star Wars The Complete Saga.
- Managed global first party partnerships (Microsoft, Sony, Nintendo, Apple); negotiating partnership opportunities and co-marketing programs resulting in multi-million-dollar co-marketing support.
- Responsible for multimillion dollar budgets across 16 international territories.
Magellan Navigation, Inc
Sr. Manager, Worldwide Marketing Communications and Product Launch | 06/2006 - 04/2008
Worldwide Product Launch and Marketing Communications
Manager | 03/2005 - 06/2006
International Consumer Products
Marketing Communications Manager | 02/2003 - 03/2005
- Led brand creation including positioning, naming and packaging for worldwide consumer products, guarding and maintaining master brand equity across different brand lines.
- Led consumer insights marketing research to inform marketing efforts, segmentation, positioning, branding and product development.
- Managed packaging design, channel marketing in-store displays and collateral, and demos for multiple international brands.
- Developed omni-channel advertising creative and execution with external firm.
- Created and maintained worldwide product launch plan to ensure on time execution of all launch elements.
- Liaison between product marketing, channel marketing, and marketing communications.
- Developed and managed marketing plans and tactics leading to 100% YOY sales growth.
- Collaborated with product development to develop iconography language for product UX/UI.
EPIC International
Director of Marketing | 08/2001 - 02/2003
- Worked with founder to develop corporate brand positioning and strategy.
- Developed corporate branding and marketing collateral including brochures, presentations and proposals.
- Executed and managed corporate events and meetings both nationally and internationally.