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Marketing

Rapha - Head of Creative North America 

Creative & Design

Balance of right and left brain.  Multi disciplined Bra d Creative and marketer. 
15 years Brand marketing experience ranging from Event Production, Go-to-Market campaigns, Social media, Retail, Photo/video,  to full Brand bibles. 

I am currently the Brand Manager that functions as the creative director for Rapha. 

Cyling in America coudln't be more exciting than right now. 
Function as the creative director for Rapha North America. 



Brand Manager

When I split off from agencies I started my own Brand studio. While building out brand identities for clients, Brand and Content seemed to collide in the digital space and the studio took a shift more towards providing more on-brand content based solutions. Here my at the time amateur photography/video skills and career became challenged and amplified by default.  
The studio still continued to offer the brand marketing consultation, it just sometimes came along with content. 

Photographer - Creative Director

Ma is a conscious woven goods company and the makers of a yoga mat hand woven out of organic hemp and natural rubber. 
Here I implemented marketing from the ground up. Soft launch, Successful Kickstarter, through a round of seed funding, and a full go to market strategy and campaign. 

While considering global brand directives, budget, and timing I collaborated with Nike
SB’s team to come up with and execute solutions to seasonal brand initiatives.
• Directed Design, construction, and installation of fixtures/windows/graphics/events.

Creative Producer - Nike SB Retail

Brand/product marketing. Photo/Video, event, 3-D, retail, digital, PR.

Client facing creative producer. Escorting projects from client concept through creation in an agency that grew from 15-95 employees during my residency. 

Primary Client: 
Adidas. Member of a small account team that grew Agency x Adidas business by 1,000%. 
Additional Clients: 
Red Bull, Skullcandy, XBOX

Creative Producer

- Managed the deployment of session edits to media. 
- co-Managed sponsor relations and rand day-to-day experience of campers engaging with the sponsoring brand activities. 
- Optimized reach to select endemic and non-endemic audiences. 
- Quadrupled our impressions and sold out camp every session for the first time ever.
- Established 5 year goals for Windells to grow academy & skate category.


Marketing Coordinator

Find out detailed information about Shaun Daley, Rapha - Head of Creative North America  in Portland, OR

Shaun Daley: Rapha - Head of Creative North America in Portland, OR

Shaun Daley

Portland State University

West Virginia University