Shaun Daley: Rapha - Head of Creative North America in Portland, OR

When I split off from agencies I started my own Brand studio. While building out brand identities for clients, Brand and Content seemed to collide in the digital space and the studio took a shift more towards providing more on-brand content based solutions. Here my at the time amateur photography/video skills and career became challenged and amplified by default. The studio still continued to offer the brand marketing consultation, it just sometimes came along with content.

Ma is a conscious woven goods company and the makers of a yoga mat hand woven out of organic hemp and natural rubber. Here I implemented marketing from the ground up. Soft launch, Successful Kickstarter, through a round of seed funding, and a full go to market strategy and campaign.

While considering global brand directives, budget, and timing I collaborated with Nike SB’s team to come up with and execute solutions to seasonal brand initiatives. • Directed Design, construction, and installation of fixtures/windows/graphics/events.

Brand/product marketing. Photo/Video, event, 3-D, retail, digital, PR. Client facing creative producer. Escorting projects from client concept through creation in an agency that grew from 15-95 employees during my residency. Primary Client: Adidas. Member of a small account team that grew Agency x Adidas business by 1,000%. Additional Clients: Red Bull, Skullcandy, XBOX

- Managed the deployment of session edits to media. - co-Managed sponsor relations and rand day-to-day experience of campers engaging with the sponsoring brand activities. - Optimized reach to select endemic and non-endemic audiences. - Quadrupled our impressions and sold out camp every session for the first time ever. - Established 5 year goals for Windells to grow academy & skate category.