Shawn Frack: Head of Marketing & Co-Owner in Prosper, TX
Shawn Frack
Head of Marketing & Co-Owner
Prosper | United States
Skills
No information
Interests
Motorsports
Olympic sports
Work experience
TORRE Consulting Services, LLC
Head of Marketing & Co-Owner | 01/2018 - Current
TORRE Consulting Services is a boutique marketing agency specializing in partnership marketing and activation, event management, and product marketing.
- Created and implemented a marketing plan around Team USA and the Olympic and Paralympic Games for KT Tape from 2016 through 2022.
- KT Tape's sales increased 300% during this period.
- Brand awareness during the Olympics impacted sales revenue by +20%.
- Brokered a contract extension between KT Tape and USOPC through 2028 and the Los Angeles Olympic Games for a 40% reduced fee.
- Negotiated nearly $10M of NIL deals for professional athletes on the brand's behalf.
- Acted as the Director of Media Operations for the Amgen Tour of California, which was owned and produced by AEG Sports.
- Agency is the online content provider for USA Cycling.
TORRE Consulting Services, LLC
Senior Account Director | 01/2016 - 01/2018
TORRE Consulting Services is a boutique marketing agency specializing in partnership marketing and activation, event management, and product marketing.
- Account Manager for client KT Tape and their partnerships with USA Track & Field and USA Triathlon, which includes overseeing event and digital marketing activation and athlete endorsements.
- Director or Operations, assisting in the management and logistics of Media Operations for the Amgen Tour of California while working with on-site media and AEG Sports and Amaury Sports Organisation (ASO) race management.
Deckers Brands
Product Line Manager, TEVA | 01/2015 - 01/2016
Deckers Brands is a 50-year-old global footwear corporation consisting of five performance and fashion brands and more than three thousand employees.
- Successfully launched the Terra Float sandal and Arrowood hiking boot collections, which accounted for +150k pairs and $7.5M of new global wholesale business in their first seasons.
- Orchestrated the introduction of the Sanborn sandal collection, which had an initial global forecast of +280k pairs.
PVH Corp
Product Manager, Footwear - Speedo USA | 01/2013 - 01/2015
Speedo USA is the leading aquatics fitness brand known globally for its innovation and style.
- Managed a $20M global SMU business, including a 1M pair program with Costco and an all-store program with Sam’s Club.
- Streamlined the go-to-market process with a simplified product development process.
- Began the process of utilizing recycled materials in footwear production.
Brown Shoe Company
Product Manager - AVIA Footwear | 01/2011 - 01/2013
Brown Shoe Company, now known as Caleres, is a corporation consisting of Famous Footwear and multiple in-house footwear brands.
- Drove the growth and direction of retail footwear products for the running, walking, training, and service categories, encompassing over $30M in wholesale business.
- Led the reintroduction of the AVIA technical running line to more than 50 run specialty shops across the US.
American Sporting Goods - AVIA
Sports Marketing Director | 01/2009 - 01/2011
American Sporting Goods was a privately held footwear company anchored by the AVIA brand.
- Responsible for a sports marketing budget in excess of $1.2M.
- Managed an international roster of professional athletes and negotiated and activated partnerships with global endurance events such as Ironman, XTERRA, Rev3, and Tri-California.
U.S. Olympic and Paralympic Committee
Athlete Marketing Manager | 01/2006 - 01/2008
USOPC is the national governing body of all Olympic and Paralympic sports in the United States.
- Developed the USOC athlete marketing strategy with Fortune 500 companies, including Coca-Cola, Kellogg, VISA, P&G, and Hilton, for the 2008 Beijing Summer Olympics and Paralympics.
- Generated direct annual revenue of approximately $1.25M for US Olympic and Paralympic athletes through commercial marketing opportunities.
ASICS America Corp
Athlete Marketing Manager & PR Copywriter | 01/1999 - 01/2006
ASICS is a global manufacturer of footwear and apparel for sporting enthusiasts.
- Created a domestic athlete marketing program aligned with the overall international sports marketing strategy.
- Established parameters and work flows for athlete negotiations and NIL agreements.
- Planned and controlled a $2.4 million budget.
- Maintained a consistent voice for global brand image.
- Assisted product developers and product marketing managers with catalog copy and website content.