Sheila Kaufman:

• Delivered brand right designs from concept to completion and expanded key style franchises for the modern outdoors consumer. • Successfully created and managed brand color palette and merchandising strategy that facilitated new business opportunities by utilizing current and future trends. • Designed and developed new materials and webbings with a focus on sustainability. • Communicated verbally and visually with 2D and 3D software to in-house and overseas factory development to create cost effective, quality footwear. • Collaborated with external brands and fashion icons to create cross-branded products for retail and runway, which increased press and brand awareness.

• Designed, developed, and merchandised product from brief to production for run, train, lifestyle, and basketball categories. • Executed seasonal footwear designs and category color strategy for multiple distribution channels based on in-depth consumer insights, focus groups, and trend research. • Emphasis on construction and material development, such as designing jacquards, knit textiles, and TPU molds. Included Asia development trips and trainings.