Fashion

Lifestyle

Outdoor

Skate

Streetwear

Yoga

Apparel

Footwear

Entrepreneurial minded creator with 7+ years experience designing and developing compelling consumer focused products. Proven
ability to innovate, story-tell, manage timelines, and deliver successful footwear to market. Has diverse experience in performance,
lifestyle, and outdoor categories for all genders. Extensive knowledge in color strategy, material development, and cost engineering
for softgoods. Adaptable team member that is eager to solve problems, improve processes, and drive brand growth.

• Delivered brand right designs from concept to completion and expanded key style franchises for the modern outdoors consumer.
• Successfully created and managed brand color palette and merchandising strategy that facilitated new business opportunities by utilizing current and future trends.
• Designed and developed new materials and webbings with a focus on sustainability. 
• Communicated verbally and visually with 2D and 3D software to in-house and overseas factory development to create cost effective, quality footwear.
• Collaborated with external brands and fashion icons to create cross-branded products for retail and runway, which increased press and brand awareness.

Footwear Designer

• Designed, developed, and merchandised product from brief to production for run, train, lifestyle, and basketball categories. 
• Executed seasonal footwear designs and category color strategy for multiple distribution channels based on in-depth consumer insights, focus groups, and trend research.
• Emphasis on construction and material development, such as designing jacquards, knit textiles, and TPU molds. Included Asia development trips and trainings.

Sheila Kaufman:

Sheila Kaufman

Rochester Institute of Technology