Fashion

Lifestyle

Swim

Scuba diving

Surfing

Design

Ecommerce Manager

Marketing & Sales

My background is quite versatile but has largely grounded itself in public relations and marketing. I have spent most of my time in the event management and production coordination field, directly related to women's couture and contemporary fashion. Notably, I have had extensive client facing opportunities in addition to sales, Ecommerce, customer service, warehouse management, VIP services, account coordination, buying, database management and web development. I am willing to travel and should it be useful, I am multilingual, speaking French, Mandarin Chinese and some Russian, which will allow for an ease of communication with affiliates worldwide.

• Responsible for maintaining, implementing and upgrading the company website.
• Optimized web functionality through the use of Search Engine Optimization (SEO), Search
Engine Marketing (SEM) and Web Analytics.
• Ensured the site is user friendly in keeping up with needs of the client to create a positive
shopping experience.
• Managing the customer service department and responding to client inquiries and feedback.
• Managing ecommerce warehouse activity; maintaining inventory and timely delivery of
products to clients.
• Developing and implementing special services for VIP clients.
• Managed a creative team composing of graphic design and public relations to implement a
plan for email marketing and online sales campaigns.
• Managing sales and new product launches including marketing, visual merchandising copy and product knowledge.

• Assisted in daily retail and store operations including visual merchandising, inventory control,
clienteling, social media and pricing.
• Assisted in helping make weekly and monthly sales goals.
• Built loyal customer base through clienteling and customer service.
• Assured visual presentation and merchandising of the store was conveying the brand aesthetic.

Sales

• Styling, event production, and social media intern.
• Assisted with client faced styling, color theory, event production, editorial and social media
marketing.

Events and Public Relations Intern

• Assisted in styling, pre- and post show preparation and production, and fittings for various
fashions shows and collections.

Event Production Assistant

• Bridal and Ready to Wear intern
• Extensive use of flat pattern, draping, hand sewing, toiling, embroidery, Adobe Illustrator and
Photoshop.
• Supply chain management, merchandising, sourcing, costing and production were crucial.

Design and Production Intern

• Purveyors of fine antiques, art, and jewelry from France and Europe.
• Performed daily retail operations including pricing, inventory control, and visual
merchandising.
• Interacted directly with domestic and international manufacturers and distributors.

• Assisted in the preparations, fittings and production for the New York Fashion Week Spring
2013 shows and collections.

Find out detailed information about Shelby Lane, Ecommerce Manager in Pasadena, CA

Shelby Lane: Ecommerce Manager in Pasadena, CA

Shelby Lane

Florida State University

University of Alabama