Shelby Lane: Ecommerce Manager in Pasadena, CA

• Responsible for maintaining, implementing and upgrading the company website. • Optimized web functionality through the use of Search Engine Optimization (SEO), Search Engine Marketing (SEM) and Web Analytics. • Ensured the site is user friendly in keeping up with needs of the client to create a positive shopping experience. • Managing the customer service department and responding to client inquiries and feedback. • Managing ecommerce warehouse activity; maintaining inventory and timely delivery of products to clients. • Developing and implementing special services for VIP clients. • Managed a creative team composing of graphic design and public relations to implement a plan for email marketing and online sales campaigns. • Managing sales and new product launches including marketing, visual merchandising copy and product knowledge.

• Responsible for maintaining, implementing and upgrading the company website. • Optimized web functionality through the use of Search Engine Optimization (SEO), Search Engine Marketing (SEM) and Web Analytics. • Ensured the site is user friendly in keeping up with needs of the client to create a positive shopping experience. • Managing the customer service department and responding to client inquiries and feedback. • Managing ecommerce warehouse activity; maintaining inventory and timely delivery of products to clients. • Developing and implementing special services for VIP clients. • Managed a creative team composing of graphic design and public relations to implement a plan for email marketing and online sales campaigns. • Managing sales and new product launches including marketing, visual merchandising copy and product knowledge.

• Assisted in daily retail and store operations including visual merchandising, inventory control, clienteling, social media and pricing. • Assisted in helping make weekly and monthly sales goals. • Built loyal customer base through clienteling and customer service. • Assured visual presentation and merchandising of the store was conveying the brand aesthetic.

• Styling, event production, and social media intern. • Assisted with client faced styling, color theory, event production, editorial and social media marketing.

• Assisted in styling, pre- and post show preparation and production, and fittings for various fashions shows and collections.

• Bridal and Ready to Wear intern • Extensive use of flat pattern, draping, hand sewing, toiling, embroidery, Adobe Illustrator and Photoshop. • Supply chain management, merchandising, sourcing, costing and production were crucial.

• Purveyors of fine antiques, art, and jewelry from France and Europe. • Performed daily retail operations including pricing, inventory control, and visual merchandising. • Interacted directly with domestic and international manufacturers and distributors.

• Assisted in the preparations, fittings and production for the New York Fashion Week Spring 2013 shows and collections.