Shelby Sinoway: Key Account Manager in Los Angeles, CA

Responsible for 12 customers that generate $1.9M in revenue per year in both the Natural and Grocery Channel. * Manage trade budget of $700K, including a team of 5 brokers responsible for delivering retailer objectives, strategies, and fostering relationships. * Recognized supply chain issue due to COVID-19: identified solution to have customers order direct, resulting in saving the customers $45K in total, and significantly increased customer satisfaction. * Fostered relationship with brokers and buyers to accomplish the organization's 2020 goals by leveraging insights, analyzing competitor's data, and a defined communication cadence. * Create and deliver presentations for category reviews and trade events, utilizing data to identify opportunity gaps and provide suggestions. * Supported the Shopper Marketing team, working with Matrixx Agency and INMAR Intelligence on retailer promotions.

Managed Field Marketing Specialist and team of 13 Brand Ambassadors covering Southern California Field Marketing events and sales support. * Applied insights and worked with Area Sales Managers to gain share from Health-Ade and Better Booch. * Fostered a relationship with WeWork and Soho House West Coast locations to work with the largest Kombucha On Tap Distributor * Project manager for Coachella 2019, Desert Days, WORLDZ, Art Basel, and 40+ events.

Managed all publicity matter for Founder & Executive Chairman including pre and post event media publication, social calendar management, and scheduling management.

Responsible for 15 regional meetings per year, managing an annual budget of $500,00 including Production, AV, and F&B. Lead annual Distributor Partner meeting with Hayden Beverage, SGWS, and Breakthru Beverage Group.

Project managed 10 software updates, including pamphlet editing and procurement. Promoted from Intern to Full Time after graduating in May 2015. * Customers included DOE, DOS, Pentagon, and FBI * Held a T1 Clearance.