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Marketing Manager

Marketing & Sales

Marketing and promotion expert with over thirteen years of experience in:
-event planning/management
-social media
-branding
-public relations
-establishing, creating, and managing marketing/promotion campaigns

Writer and blogger

Marketing campaigns for shows that include:
-	promote various concerts throughout the Carolinas and Mid-Atlantic.
-	develop marketing campaigns with budgets ranging from $500 - $100,000+
-	create, monitor and manage Twitter, Facebook and Google ads
-	develop strong relationships with Account Executives and Promotion Teams at radio, TV, print, and outdoor to place buys on each platform and obtain essential promotional support for a variety of shows, negotiate rates & promotional proposals
-	work with production companies in design and distribution of radio/tv/print ad materials, ordering production ad materials and distributing them to the traffic departments in Radio, Television, Print, Outdoor and Grassroots Marketing
-	monitor daily ticket audits to evaluate show progress and adjust the marketing campaign as needed
-	Utilize “Elvis” the company’s internal advertising program, and WebNow, an external online invoicing system, to handle all invoicing and manage marketing settlements 
-	Coordinate with box offices and artist agents to ensure all day of show elements have been finalized, including meet and greet information, radio stations on-site and a breakdown of all promotional tickets 
-	provide daily support to the vice president of booking as needed preparing show settlements & show contracts 
-	manage all facets of internships and part timers: including interviewing, hiring, training & supervising
-	compile weekly enewsletter for all Carolinas/Mid Atlantic shows
-	manage front office

- Plan, coordinate, and execute a series of concerts and events at local venues
- Coordinate and execute promotions for upcoming concerts/events with concert promoters 
- Daily marketing and promotions of radio station via social networks and station websites
- Maintain and develop new content for website
- Update content on websites, including station promotions, events, and contests
- Develop full scale ideas combining sales, programming, and promotions
- Schedule, organize, film, edit and photograph acoustic/stripped down performances of artists for on-air programming and online content
- Execute promotions including on-air contesting, special events, sweepstakes, mass mailings, media information, contesting rules, and non-traditional revenue events
- Brainstorm and implement ideas with client’s needs with allotted space/events to meet client objectives, incorporating logos, verbiage, and promotions
- Writing copy for stations promotions and giveaways
- Schedule part time staff for five stations weekly events
- Oversee and train promotional staff for weekly remotes

Promotions Director

- Plan, coordinate, and execute a series of concerts and events at local venues :: Weenie Roast – attendance of 18,000 | Xmas Weenie – attendance of 2,000 | Not So Acoustic Xmas – attendance of 1,350 | Shake the Lake – attendance of 1,000
- Coordinate and execute promotions for upcoming concerts/events with concert promoters :: Carolina Rebellion - attendance of 35,000
- Daily marketing and promotions of two radio stations with a reach of over 100,000 listeners via social networks and station websites
- Maintain and develop new content for websites with over 2 million impressions per month 
- Update content on websites, including station promotions, events, and contests
- Develop full scale ideas combining sales, programming, and promotions
- Schedule, organize, film, edit and photograph acoustic/stripped down performances of artists for on-air programming and online content
- Execute promotions including on-air contesting, special events, sweepstakes, mass mailings, media information, contesting rules, and non-traditional revenue events
- Brainstorm and implement ideas with client’s needs with allotted space/events to meet client objectives, incorporating logos, verbiage, and promotions
- Writing copy for stations promotions and giveaways
- Schedule part time staff for five stations weekly events
- Oversee and train promotional staff for weekly remotes

Marketing & Promotions Director

Find out detailed information about Shelia Taylor, Marketing Manager in Columbia, SC

Shelia Taylor: Marketing Manager in Columbia, SC

Shelia Taylor

Clover High School