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Senior Sales Manager-West

Top Management

I am a sales leader- working in the Outdoor Industry with over 28 years of industry experience. My progressive
experience as an REI Retail Merchant, Independent Sales Representative, Brand Sales Manager, Agency Head
and Sr Sales Leader gives me a uniquely qualified lens of the industry.

Making data-based decisions is at my core and have a proven ability to meet sales and profitability targets with
equal emphasis on both. With that comes the ability to accurately manage risks, opportunities and regulate
working priorities to achieve the team goal.

If you need experienced sales leadership that possesses the ability to see the "whole field of play", work fluidly
between internal and external partners, and operate with a high level of collaboration then let's connect. I would
love to explore the opportunity to build something special.

Provide best-in-class support to internal teams and external partners thru assortment planning,
merchandising, promotional support, education & staff training, business analytics, and technical
product expertise. Create and develop standard operating procedures, efficiencies & strategies to maximize channel growth. Driving sales strategy & revenue through progressive and effective sales
team management.

Idaho, Montana, and Alaska
Brand Partners: Hydro Flask, Wigwam Socks, Merrell Footwear (Work/Tactical/Pro), and Zamberlan
Footwear.
Core responsibilities included:
• Brand Sales Strategy
• Retail/Sales Channel Development
• Distribution Management
• Forecasting & Planning
• Market Analysis & Sales Analytics (SPS, Oracle, SAP, MS)
• New Business Development & Strategy
• Sales Training, Trade Shows, Events & Seminars
• P&L Responsibility
• Vendor Relationship Manager
• Sales Rep Manager & Mentor

Awarded the 2019 Impact Business Contributor of the Year by Wigwam Mills.
Nominated for Vendor of the Year for REI: Camp Division (Hydro Flask)

Agency Co-Principle & Strategic Account Development

Developed sales plans with PNW strategic accounts REI, Amazon.com, Mountain Equipment Co-Op,
and Canadian distributors.
• Formulated and implemented the annual business plan, monitor sales, and develop strategies for key
accounts (promotions, SMU's, & direct import programs, etc).
• Horizontal project management with product, marketing, sales operations, and finance to create
opportunities with each strategic retail partner.
• Directed sales rep activity (including clinics, sales support, etc).
• Managed 1P marketplace on Amazon
Awarded 2016 Vendor of the Year for Operational Excellence.

Sales Manager

Idaho, Montana, and Alaska.
Brand Partners: Adidas Outdoor, Acorn Footwear, Mountainsmith, Mpowered, 5.10, and Bolle/
Serengeti.

Director of Sales

Managed national key accounts and independent specialty retail.
Brand partners: Mountain Hardwear, Hydro Flask, Princeton Tec, Woolrich Footwear, Buff, Montrail
Footwear, and Wigwam Socks.
Awarded Sales Agency of the Year: Wigwam Mills.

Key Accounts and Territory Manager (Multi-Brand)

Developed and deepened cross-divisional relationships between REI and Mountain Hardwear.
Fostered sales growth form 9 M to 22 M in 5 years.
Responsible for product lifecycles within REI retail ecosystem.
Mountain Hardwear showroom manager in Kent, Washington
REI Vendor Of The Year nomination for 2009 and 2010 (Outerwear and Camp Gear)

REI Key Account Manager - Mountain Hardwear

Managed assigned regional territory.
Executed business development plans; which included new product rollouts, key account field service,
customer relationship development and order fulfillment.
Grew assigned territory 30+% YOY to break 1M threshold with specialty independent retail.

Sales Representative

Jan 2000 - Jan 2003 (3 years 1 month)
Part of the buying team of Product Managers, Analysts, and Planners to manage the product lifecycle
at REI. Worked across multiple divisions from Marketing, Retail Ops, and AP to ensure data accuracy of
products. Maintained Vendor relations within the department and marshalled vendor resources to aid in visual merchandising, product copy and article creation. Contributor to assortment curation, product set
ups, event allocations and maintained markdown schedules.
Retail Sales & Training

Contributor to assortment curation, product set

Find out detailed information about Shelley Buyagawan, Senior Sales Manager-West in Bellingham, WA

Shelley Buyagawan: Senior Sales Manager-West in Bellingham, WA

Shelley Buyagawan

Highline College

Western Washington University